Manage any type of marketing task
The Optimizely Content Marketing Platform empowers marketers to do their best work without having to think about the underlying systems involved in making it happen.
Content Marketing Platform
Work smarter not harder
You need to drive efficiency and consistency. See the difference that comes from using tools designed specifically for marketing workflows.
Ensure marketing alignment
Create a dedicated workspace for sharing information associated with every stage of the process.
Launch content faster
Store all assets and details for decision making in one place so you can publish and promote new content on a consistent schedule.
Reinforce brand standards
Share content that truly represents your brand and create workflows that enable strict or flexible structuring.
Never miss a deadline
All team members can track progress at-a-glance with activity history details for each task and project update.
- Task dependencies and objectives
- Real-time team collaboration
- Review task and project progress
Create a single point of truth
Grant access user by user so each contributor can focus on the details most relevant to them.
- Multi-format content editors
- In-task publishing & distribution
- Content analytics dashboard
Build alignment from the beginning
Manage all details in one place so users can focus on clear expectations and performance.
- Shared campaign workspaces
- Dedicated briefs
- Set recurring workflows
Set strict or flexible marketing workflows
Things change by the minute for marketers. Be as strict or as flexible as you need to be with your workflows with customizable task management.
- Ensure brand compliance & consistency
- Allow for a flexible or strict approach
- Manage all interrelated tasks
