A digital experience platform (DXP) is a software platform that manages digital experience across a broad range of digital touchpoints. Some of the functionality found in a DXP include...Continue reading
A/B testing (also known as split testing or bucket testing) is a methodology for comparing two versions of a webpage or app against each other to determine which one performs better. A/B testing is essentially...Continue reading
A content hub is a curated collection of branded content on a specific topic or subject. It houses articles, videos, infographics, and other forms of content that let users take a deep dive into....Continue reading
Canary testing is a way to reduce risk and validate new software by releasing software to a small percentage of users. With canary testing, you can deliver to certain groups of...Continue reading