Welcome has been acquired by Optimizely, the leader in Digital Experience Platforms.

Optimizely has acquired Welcome

Known for A/B testing, experimentation, content management and commerce, Optimizely has the tools you need to deliver world-class customer experiences.

Every touchpoint matters

Create a seamless digital journey for your customers with an open, extensible platform that provides one consistent foundation behind every touchpoint. With less effort and more control, you can continuously personalize interactions with your brand so that every experience is better than the last.

Optimizely Features

No matter your tech stack or scale, Optimizely can help optimize your digital experiences.

Content Cloud

Commerce Cloud

Intelligence Cloud

FAQ for Welcome customers

Optimizely, the leader in Digital Experience Platforms, offers a broad product portfolio centered around content management and commerce, with powerful tools for experimentation, personalization and recommendations. Specifically, the product suite includes:
  • Content Cloud (CMS): Content management, authoring layouts, and approval workflows to create and compose content assets.
  • Commerce Cloud (Ecommerce): Commerce, content management, search, personalization, built-in A/B testing, analytics and marketing automation from one cloud subscription.
  • Intelligence Cloud (Optimization): AI-powered recommendations and powerful A/B testing for websites and apps.
Welcome + Optimizely will bring together two category-leading platforms with a singular goal: to enable marketers to orchestrate exceptional digital experiences. By combining Welcome’s upstream campaign planning, calendaring, content production, and DAM capabilities with Optimizely’s downstream publishing, commerce, and experimentation functionality, we believe we’ll be able to better help marketing teams produce better, more effective customer experiences — all from a single, fully-integrated solution.
No! Welcome will be retained as a standalone business unit. And we’ll continue to execute against our core mission, support our current customer base, and invest in key areas to extend our leadership in CMP, MRM, & DAM. For our existing clients that depend on our software, you will see the benefits from this acquisition as we increase our investment in the core products and services we provide. Longer-term, we believe the synergies between the Welcome & Optimizely missions will result in even more value for our customers. But, more on that in due time! 
Optimizely’s DXP continues to grow, offering an even more robust set of offerings to digital teams across the world. The platform continues to evolve by combining content, optimization, recommendations, customer data platform… and now the ability to accelerate marketing workflows. Digital teams have an unprecedented ability to create, deliver, and experiment with digital experiences through every phase of the customer journey. Now with Welcome, we’ll enable customers to move even faster and in a more flexible, delightful, and productive way.
Short answer: you won’t! For the indefinite future, Welcome will continue to operate independently as a unit under the larger Optimizely umbrella. You will continue to license Welcome software and have access to associated services directly from us. Welcome‘s Product & Engineering, Sales, & Customer Success teams will function just as they do now. And  your day-to-day Welcome account team will remain intact — Welcome Professional Services (Engagement Managers, Tech Consultants, Customer Success Managers, & Support) are all being retained and will continue to be your points of contact.
For Welcome customers, it provides access to a comprehensive digital experience platform that can fit many use cases. For Optimizely customers, it gives marketing teams the ability to create and collaborate on content and execute campaigns through a category-leading platform. But the magic is in the combination. The Welcome platform enables marketing teams to accelerate their marketing lifecycle from concept to execution, which, when combined with Optimizely’s best-in-class digital experience delivery and optimization platform, will give customers complete control from concept creation to campaign launch. Together, this further bolsters Optimizely as the world’s fastest growing and most exciting Digital Experience Platform – one resource to unlock digital potential for our joint customers around the world.
Check out the resources we’ve listed below, including blogs from Alex Atzberger (Optimizely CEO) & Shafqat Islam (Welcome GM)!