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Marketing Workflow Management Software Streamlines Reviews & Approvals

Streamline your processes, improve productivity, and take the pain out of approvals with Welcome’s marketing workflow management software.

Powered by enterprise-grade workflows with supporting functionality for every step of the marketing lifecycle, Welcome’s marketing workflow management software empowers teams to easily streamline review and approval processes.

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Increase Team Efficiency & Maximize Output with Purpose-Built Marketing Workflow Management Software

Unify planning, execution, and measurement. Welcome’s powerful workflow management software supports the end-to-end marketing lifecycle, enabling teams to centralize requests, collaboratively execute on content, and seamlessly distribute work to any channel.

Turn Ad Hoc Work Into Strategic Outcomes

Eliminate the chaos of ad hoc marketing requests; manage priorities as a collective team and ensure your resources spend their time on the most important strategic initiatives.

Move Seamlessly From Planning to Execution

Centralize all marketing activity across teams within a modern, intuitive interface that provides a better working experience, shared visibility, and clear accountability.

Streamline Work & Accelerate Time-to-Market

Minimize the prep work and status updates; empower marketers with purpose-built tools and automated workflows so they can focus more on marketing and less on management.

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Connect Every Step of the Marketing Process — From Intake & Marketing Requests to Reviews and Approvals

Marketing Request and Intake Forms

Centralize & intelligently route marketing requests

Marketing workflow management software gives stakeholders a fast and easy way handle marketing requests and intake forms, while marketing and creative services teams benefit from a central, intelligent, and natively integrated queue of work.

  • Standardized Intake & Marketing Request Forms
  • Intelligent Routing Rules
  • Centralized Request Queues
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Enterprise Marketing Workflows

Customize workflows for all types of marketing activity

Manage the entire creation process from ideation to publishing with flexible, enterprise-grade workflows that accelerate execution and maximize output.

  • Customizable Workflows
  • Workflow Governance
  • Brand Compliance & Approvals

Multi-Format Content Editors

Create, approve, & manage any asset type

Use powerful editors and purpose-built workspaces to create, approve, and govern the wide variety of multi-format content needed to fuel your integrated, multi-channel campaigns – all with configurable, marketing workflow software templates.

  • Multi-Format File Annotation
  • Marketing Asset Templates
  • Content Bundling
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Distribution Integrations

Distribute content to every channel, from one location

Seamlessly push content to all of your downstream systems — social, CMS, CRM, and more — with just a few clicks, and ensure a consistent, cross-channel brand experience.

  • Plug-&-Play Integrations
  • Seamless Publishing Widgets
  • Native Digital Asset Management

Learn More About Welcome's
Marketing Workflow Management Software

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Download Overview (.PDF) ↓

Reviewed by Marketing Professionals

4.7 out of 5, 16 reviews

Best integrated marketing
capabilities around

The Digital team really drives quarterly campaign initiative focus, so it’s great that we are able to roll up all tasks into one campaign and track content workflows, deliverable dates, task owners and more.

– Director of Social Media, Content & Communications, Manufacturing Industry

Welcome Enables
Global/Local Communication

The workflows streamline the process for editing, reviewing, and approving content across markets, so we can produce the large quantity of content that’s necessary each month for our different countries.

– Global Brand Manager, Finance Industry

Insight And Performance
Driven Platform

Integration and campaign management have increased operational efficiency, and the ability to monitor performance against goals and measure ROI paints a clear picture of performance for marketing teams and senior leadership.

– Content Marketing Manager, Services Industry

Trusted by the world’s best marketing teams

Learn how Welcome helps teams effectively manage campaigns & content, from start to finish.

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More Key Marketing Features with Welcome's Marketing Orchestration Platform

Marketing Project Management Software

Eliminate the tedious 'work about work.' Put your projects on cruise-control and empower your team to focus more on the marketing and less on the management.

Learn more →

Marketing Collaboration Software

Ditch the point solutions, unify your team in a single platform, and empower them to create, communicate, and collaborate on what truly matters — the marketing.

Learn more →

Marketing Planning Software

Gain unprecedented visibility across all campaign and content plans, and maintain control of your marketing activity.

Learn more →

Marketing Calendar Software

Centralize planning, provide visibility for every stakeholder, and empower teams to stay on top of their work with one view of all marketing activity.

Learn more →

Marketing Asset Management

Gain unparalleled control over all your marketing assets, and deliver exceptional, on-brand content experiences.

Learn more →

Marketing Performance Software

Quantify marketing's impact on the bottom line and make informed decisions to improve efficiency, optimize programs, and drive growth.

Learn more →

Welcome transforms how marketers run marketing. It is the leading marketing orchestration platform used by the world’s most ambitious brands to strategically align teams, take the friction out of execution, and demonstrate meaningful results.

Only Welcome offers a platform purpose-built for the complexities of modern marketing that can scale to support the largest teams in the world. It is a new layer of the marketing technology stack where marketers can work better together, connect other martech tools, and measure performance.

Welcome is a NewsCred Brand. Founded in 2008, NewsCred has partnered with hundreds of the world’s best marketing organizations to provide unprecedented control and visibility, improve operational efficiency, and elevate the impact of marketing.

© Welcome 2020