Marketing Resource Management Software
The ultimate visibility and control teams need
Streamline planning, align team resources, and monitor your budget with Welcome's innovative marketing resource management software.
The world's best marketers call Welcome home
Maximize your marketing resources -
Get the most out of your campaigns, budgets, people, and content
Simplify Campaign Planning
See the entire picture. Leverage Welcome’s intuitive spreadsheet-like UI and shared workspaces to collaboratively plan campaigns and share visibility across all team work.
- Shared campaign and task workspaces: Collaborate at a campaign and task level and manage your workflows within a simple, intuitive workspace
- Unified View: Access a single, simplified view of all activities to quickly understand and execute your work
- Templates: Standardize the way your team plans and executes with templates that help you scale your work quickly and effectively
Set the Budget and Track Planned vs. Actuals
Monitor the health of your campaign budgets with granular visibility into the actual spend on individual marketing initiatives, and easily adjust each campaign’s budget as needed.
- Campaign budgeting: Establish a top-down budget and track allocations against your plan, or roll up all of your marketing costs to maintain the overall budget health
- Vendor management: Provide a single source of truth for marketing and finance to reconcile transactions and ensure visibility into what was spent and what’s outstanding
- Financial reporting: Access financial reports that surface budget health, spend by category and allocations across vendors, product lines, and more
Manage Workloads and Monitor Capacity
Avoid burnout, ensure you have the right resources for every project, and monitor availability with Welcome’s powerful software. Understand what your team is working on, and balance their workloads to make the most of their time and your budget.
- Bandwidth Views by Team Member: Drag and drop tasks to each team member and view their workload for any given time period
- Time Logging: Enable your team to track time spent on each of their tasks
- Resource Planning & Allocation: Meet your goals by managing and assigning your budget to each campaign
Govern Assets and Maintain Your Brand
Leverage Welcome’s brand governance features to ensure a consistent brand identity and compliance across all campaigns and assets.
- Shared asset library: Avoid waste by centralizing content for maximum accessibility, ensuring all teams reuse existing, pre-approved, and current assets
- Asset lineage and tracking: Maintain brand control and ensure consistent messaging across audiences by tracking the lineage and history of every single marketing asset
- Brand compliance checklist and workflows: Ensure compliance across all assets with the ability to review in-progress work against defined brand guidelines and request changes as part of content creation workflows
Streamline Reporting
Boost the efficiency and effectiveness of your team and identify opportunities to improve workflows.
- Productivity Analytics: Quickly determine how much of an individual’s time was allocated, and where it was utilized
- Workflow optimization: Manage the entire creation process with flexible, enterprise-grade workflows that accelerate execution and maximize output
- SLA Reporting: Understand how your team is performing and how they are executing against business targets, and if they are meeting them
Gain complete visibility across plans, content, people, and assets with marketing management software
Reviewed by Marketing Professionals
4.7 out of 5, 16 reviews
Best integrated marketing
capabilities around
The Digital team really drives quarterly campaign initiative focus, so it’s great that we are able to roll up all tasks into one campaign and track content workflows, deliverable dates, task owners and more.
– Director of Social Media, Content & Communications, Manufacturing Industry
Welcome Enables
Global/Local Communication
The workflows streamline the process for editing, reviewing, and approving content across markets, so we can produce the large quantity of content that’s necessary each month for our different countries.
– Global Brand Manager, Finance Industry
Insight And Performance
Driven Platform
Integration and campaign management have increased operational efficiency, and the ability to monitor performance against goals and measure ROI paints a clear picture of performance for marketing teams and senior leadership.
– Content Marketing Manager, Services Industry
Learn how Welcome's marketing resource management software empowers marketers to increase team efficiency and maximize output.
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