Align Your Marketing Teams with Marketing Planning Software
Welcome’s marketing planning software aligns your teams and provides unprecedented visibility & control across all plans through to execution.
Marketing planning software is a key component of the Welcome platform and provides the tools to collaboratively plan integrated campaigns, visualize all campaigns and content globally, and manage work — from start to finish.
Get in touch and we’ll set up your personalized demo.
Streamline Marketing Planning & Provide Holistic Visibility
Welcome’s marketing planning software is purpose-built to help marketers plan integrated, multi-channel campaigns, provide unparalleled visibility, and deliver meaningful marketing — at scale.
Marketing Planning Software,
Purpose-Built for Marketers
Shared Calendars
Visualize campaign plans & marketing activity, globally
Monitor long-term marketing plans with updates in real-time, and facilitate more strategic planning with a single, unified calendar view across all planned and in-flight marketing campaigns.
- Annual Campaign Calendar
- Editorial Calendars
- Advanced Filtering & Visualization
Campaign Workspaces
Centralize campaign planning across all teams & markets
Collaboratively develop multi-channel marketing campaign plans and align every team member on the objective, target audience, key messaging, content, and marketing mix.
- Strategic Briefs
- Campaign Templates
- Health & Progress Tracking
Budget Management
Manage marketing budgets & stick-to-plan
Track budget health with granular visibility into the actual spend on individual marketing initiatives with marketing planning software, and easily answer questions such as, “How much of our budget have we allocated?”
- Budget Allocation & Rollups
- Invoice Management
- Financial Reporting
Capacity Planning
Balance workloads based on demand (& resource availability)
Understand what people are working on and see where there are over- or under-utilization of team members, and balance team workloads based resource capacity — both budget and people.
- Time Tracking
- Resource Planning & Allocation
- Workload Management
Learn more about our
marketing planning software
Reviewed by Marketing Professionals
4.7 out of 5, 16 reviews
Best integrated marketing
capabilities around
The Digital team really drives quarterly campaign initiative focus, so it’s great that we are able to roll up all tasks into one campaign and track content workflows, deliverable dates, task owners and more.
– Director of Social Media, Content & Communications, Manufacturing Industry
Welcome Enables
Global/Local Communication
The workflows streamline the process for editing, reviewing, and approving content across markets, so we can produce the large quantity of content that’s necessary each month for our different countries.
– Global Brand Manager, Finance Industry
Insight And Performance
Driven Platform
Integration and campaign management have increased operational efficiency, and the ability to monitor performance against goals and measure ROI paints a clear picture of performance for marketing teams and senior leadership.
– Content Marketing Manager, Services Industry
Trusted by the world’s best marketing teams
