Marketing planning software is a key component of the Welcome platform and provides the tools to collaboratively plan integrated campaigns, visualize all campaigns and content globally, and manage work — from start to finish.
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Monitor long-term marketing plans with updates in real-time, and facilitate more strategic planning with a single, unified calendar view across all planned and in-flight marketing campaigns.
Collaboratively develop multi-channel marketing campaign plans and align every team member on the objective, target audience, key messaging, content, and marketing mix.
Track budget health with granular visibility into the actual spend on individual marketing initiatives with marketing planning software, and easily answer questions such as, “How much of our budget have we allocated?”
Understand what people are working on and see where there are over- or under-utilization of team members, and balance team workloads based resource capacity — both budget and people.
4.7 out of 5, 16 reviews
Best integrated marketing
The Digital team really drives quarterly campaign initiative focus, so it’s great that we are able to roll up all tasks into one campaign and track content workflows, deliverable dates, task owners and more.
– Director of Social Media, Content & Communications, Manufacturing Industry
The workflows streamline the process for editing, reviewing, and approving content across markets, so we can produce the large quantity of content that’s necessary each month for our different countries.
– Global Brand Manager, Finance Industry
Insight And Performance
Integration and campaign management have increased operational efficiency, and the ability to monitor performance against goals and measure ROI paints a clear picture of performance for marketing teams and senior leadership.
– Content Marketing Manager, Services Industry