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Marketing Performance Software

Welcome’s marketing performance software provides the metrics teams need to demonstrate results and surface actionable insights.

Welcome’s marketing performance software provides unparalleled metrics across every customer touchpoint, enabling teams to work smarter, improve marketing strategies, and demonstrate business impact.

Get in touch and we’ll set up your personalized demo.

Demonstrate ROI With End-to-End Marketing Performance Software

Welcome provides the performance metrics teams need to identify what’s working — and what’s not — while surfacing actionable insights to optimize team processes.

Create & Execute Strategies That Work

Do more of what's working and less of what's not. Empower teams to build a repeatable, cost-efficient marketing strategy with end-to-end analytics designed to track the entire customer journey.

Demonstrate Impact on the Metrics That Matter Most

Ensure you're reporting on the metrics that align with your team's goals — from driving brand awareness to generating sales pipeline and clearly attribute marketing activity directly to revenue.

Improve Performance & Accelerate Work

Monitor team processes and identify potential bottlenecks. Provide the transparency teams need to make informed decisions that minimize waste and improve productivity.

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Marketing Performance Software Purpose-Built for Data-Driven Teams

ROI Analytics

Attribute campaigns & content directly to revenue

Gain complete, closed-loop attribution across the entire sales funnel — from lead generation to pipeline growth and revenue — with seamless integrations into leading CRM and marketing automation platforms.

  • Pipeline & ROI Analytics
  • Opportunities & Deals Influenced
  • Lead Generation Tracking
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Content Performance

Optimize content performance & accelerate the
buyer’s journey

Measure and optimize your strategy across each stage of the purchasing journey. Welcome’s marketing performance software provides visibility into which topics, formats, and channels resonate with your audience to drive desired behaviors.

  • Content Engagement Analytics
  • Conversion Tracking
  • Channel, Author & Format Drilldowns

Campaign Analytics

Identify & invest in higher-performing campaigns

Ensure your teams plan, allocate budget to, and execute on higher-performing marketing activities with insight into which campaigns drive better engagement across regions, targeted audiences, or other custom metadata.

  • Cross-Campaign Insights
  • Campaign Engagement Analytics
  • Campaign Asset Performance
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Operational Analytics

Boost the efficiency & effectiveness of your team

Identify opportunities to improve workflows and hold teams accountable for on-time task completion with the ability to drill into every aspect of campaign execution, such as content planned versus produced, and task delays or duration.

  • Productivity Analytics
  • SLA Reporting
  • Workflow Optimization

Learn More About Welcome's
Marketing Performance Software

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Download Overview (.PDF) ↓

Reviewed by Marketing Professionals

4.7 out of 5, 16 reviews

Best integrated marketing
capabilities around

The Digital team really drives quarterly campaign initiative focus, so it’s great that we are able to roll up all tasks into one campaign and track content workflows, deliverable dates, task owners and more.

– Director of Social Media, Content & Communications, Manufacturing Industry

Welcome Enables
Global/Local Communication

The workflows streamline the process for editing, reviewing, and approving content across markets, so we can produce the large quantity of content that’s necessary each month for our different countries.

– Global Brand Manager, Finance Industry

Insight And Performance
Driven Platform

Integration and campaign management have increased operational efficiency, and the ability to monitor performance against goals and measure ROI paints a clear picture of performance for marketing teams and senior leadership.

– Content Marketing Manager, Services Industry

Trusted by the world’s best marketing teams

Learn how Welcome's marketing performance software empowers teams to measure impact on business growth and prove ROI.

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More Key Marketing Features with Welcome's Marketing Orchestration Platform

Marketing Project Management Software

Eliminate the tedious 'work about work.' Put your projects on cruise-control and empower your team to focus more on the marketing and less on the management.

Learn more →

Marketing Collaboration Software

Ditch the point solutions, unify your team in a single platform, and empower them to create, communicate, and collaborate on what truly matters — the marketing.

Learn more →

Marketing Workflow Management Software

Unify the entire marketing and creative process — from intake through execution — to streamline work, increase efficiency, and maximize team output.

Learn more →

Marketing Calendar Software

Centralize planning, provide visibility
for every stakeholder, and empower teams to stay on top of their work with one view of all marketing activity.

Learn more →

Marketing Asset Management

Gain unparalleled control over all your marketing assets, and deliver exceptional, on-brand content experiences.

Learn more →

Marketing Planning Software

Gain unprecedented visibility across all campaign and content plans, and maintain control of your marketing activity.

Learn more →

Welcome transforms how marketers run marketing. It is the leading marketing orchestration platform used by the world’s most ambitious brands to strategically align teams, take the friction out of execution, and demonstrate meaningful results.

Only Welcome offers a platform purpose-built for the complexities of modern marketing that can scale to support the largest teams in the world. It is a new layer of the marketing technology stack where marketers can work better together, connect other martech tools, and measure performance.

Welcome is a NewsCred Brand. Founded in 2008, NewsCred has partnered with hundreds of the world’s best marketing organizations to provide unprecedented control and visibility, improve operational efficiency, and elevate the impact of marketing.

© Welcome 2020