Welcome’s marketing performance software provides the metrics teams need to demonstrate results and surface actionable insights.
Gain complete, closed-loop attribution across the entire sales funnel — from lead generation to pipeline growth and revenue — with seamless integrations into leading CRM and marketing automation platforms.
Measure and optimize your strategy across each stage of the purchasing journey. Welcome’s marketing performance software provides visibility into which topics, formats, and channels resonate with your audience to drive desired behaviors.
Ensure your teams plan, allocate budget to, and execute on higher-performing marketing activities with insight into which campaigns drive better engagement across regions, targeted audiences, or other custom metadata.
Identify opportunities to improve workflows and hold teams accountable for on-time task completion with the ability to drill into every aspect of campaign execution, such as content planned versus produced, and task delays or duration.
4.7 out of 5, 16 reviews
Best integrated marketing
The Digital team really drives quarterly campaign initiative focus, so it’s great that we are able to roll up all tasks into one campaign and track content workflows, deliverable dates, task owners and more.
– Director of Social Media, Content & Communications, Manufacturing Industry
The workflows streamline the process for editing, reviewing, and approving content across markets, so we can produce the large quantity of content that’s necessary each month for our different countries.
– Global Brand Manager, Finance Industry
Insight And Performance
Integration and campaign management have increased operational efficiency, and the ability to monitor performance against goals and measure ROI paints a clear picture of performance for marketing teams and senior leadership.
– Content Marketing Manager, Services Industry
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