Welcome’s marketing asset management software gives you control over all your marketing assets, and delivers exceptional, on-brand content experiences.
Ensure consistency across all campaign activity using brand compliance workflows, and seamlessly govern the production of content against brand guidelines with asset-level review and approvals.
Combine a modern, centralized solution for marketing asset management with actionable workflows and empower your team to easily find, access, and repurpose content across all markets and business lines.
Monitor the use of content across all teams, business lines, and markets. NewsCred’s marketing asset management software tracks the lineage and history of marketing assets, providing a clear picture of who is repurposing what content and when.
Simplify content asset management using a single source-of-truth (with support for every file type), and compile approved brand assets to ensure materials can easily be found, referenced, and repurposed.
With a truly global marketing library, organizations can easily repurpose brand assets to minimize waste and eliminate incremental content production cost, helping the marketing budget reach further.
Maintain brand control and deliver consistent content experiences by giving every marketer visibility into what is being produced, and the power to quickly leverage approved assets.
4.7 out of 5, 16 reviews
Best integrated marketing
capabilities around
The Digital team really drives quarterly campaign initiative focus, so it’s great that we are able to roll up all tasks into one campaign and track content workflows, deliverable dates, task owners and more.
– Director of Social Media, Content & Communications, Manufacturing Industry
Welcome Enables
Global/Local Communication
The workflows streamline the process for editing, reviewing, and approving content across markets, so we can produce the large quantity of content that’s necessary each month for our different countries.
– Global Brand Manager, Finance Industry
Insight And Performance
Driven Platform
Integration and campaign management have increased operational efficiency, and the ability to monitor performance against goals and measure ROI paints a clear picture of performance for marketing teams and senior leadership.
– Content Marketing Manager, Services Industry
Eliminate the tedious 'work about work.' Put your projects on cruise-control and empower your team to focus more on the marketing and less on the management.
Ditch the point solutions, unify your team in a single platform, and empower them to create, communicate, and collaborate on what truly matters — the marketing.
Unify the entire marketing and creative process — from intake through execution — to streamline work, increase efficiency, and maximize team output.
Centralize planning, provide visibility for every stakeholder, and empower teams to stay on top of their work with one view of all marketing activity.
Gain unprecedented visibility across all campaign and content plans, and maintain control of your marketing activity.
Quantify marketing's impact on the bottom line and make informed decisions to improve efficiency, optimize programs, and drive growth.
Welcome transforms how marketers run marketing. It is the leading marketing orchestration platform used by the world’s most ambitious brands to strategically align teams, take the friction out of execution, and demonstrate meaningful results.
Only Welcome offers a platform purpose-built for the complexities of modern marketing that can scale to support the largest teams in the world. It is a new layer of the marketing technology stack where marketers can work better together, connect other martech tools, and measure performance.
Welcome is a NewsCred Brand. Founded in 2008, NewsCred has partnered with hundreds of the world’s best marketing organizations to provide unprecedented control and visibility, improve operational efficiency, and elevate the impact of marketing.
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