Marketing Asset Management

Organize marketing assets in one central hub

Welcome’s marketing asset management software gives you control over all your marketing assets, and delivers exceptional, on-brand content experiences.

The world's best marketers call Welcome home

Modern marketing asset management software, designed to maximize control & governance

Global Asset Governance

Govern asset creation & maintain brand compliance

Ensure consistency across all campaign activity using brand compliance workflows, and seamlessly govern the production of content against brand guidelines with asset-level review and approvals.

Library

Centralize & share marketing assets, globally

Combine a modern, centralized solution for marketing asset management with actionable workflows and empower your team to easily find, access, and repurpose content across all markets and business lines.

Asset Management

Manage localization & track content utilization

Monitor the use of content across all teams, business lines, and markets. NewsCred’s marketing asset management software tracks the lineage and history of marketing assets, providing a clear picture of who is repurposing what content and when.

The benefits of Digital Asset Management for Marketing

Welcome’s software is purpose-built to help marketers maintain total control of their brand and marketing assets — across any format, for any channel, and for every campaign — all from a single, centralized location.

Accelerate Asset Discovery & Streamline Sharing

Simplify content asset management using a single source-of-truth (with support for every file type), and compile approved brand assets to ensure materials can easily be found, referenced, and repurposed.

Maximize Content Utilization & Budgets

With a truly global marketing library, organizations can easily repurpose brand assets to minimize waste and eliminate incremental content production cost, helping the marketing budget reach further.

Maintain Governance & Delight Your Audience

Maintain brand control and deliver consistent content experiences by giving every marketer visibility into what is being produced, and the power to quickly leverage approved assets.

Reviewed by Marketing Professionals

4.7 out of 5, 16 reviews

Best integrated marketing
capabilities around

The Digital team really drives quarterly campaign initiative focus, so it’s great that we are able to roll up all tasks into one campaign and track content workflows, deliverable dates, task owners and more.

– Director of Social Media, Content & Communications, Manufacturing Industry

Welcome Enables
Global/Local Communication

The workflows streamline the process for editing, reviewing, and approving content across markets, so we can produce the large quantity of content that’s necessary each month for our different countries.

– Global Brand Manager, Finance Industry

Insight And Performance
Driven Platform

Integration and campaign management have increased operational efficiency, and the ability to monitor performance against goals and measure ROI paints a clear picture of performance for marketing teams and senior leadership.

– Content Marketing Manager, Services Industry

Learn how Welcome's marketing asset management software helps marketers effectively manage content and campaigns.

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