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Marketing Asset Management

Welcome’s marketing asset management gives you control over all your marketing assets, and delivers exceptional, on-brand content experiences.

Welcome’s marketing asset management software provides marketing teams with the tools to create, govern, and manage brand collateral to streamline asset sharing, maximize content utilization, and maintain brand compliance.

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The Benefits of Digital Asset Management for Marketing

Welcome’s software is purpose-built to help marketers maintain total control of their brand and marketing assets — across any format, for any channel, and for every campaign — all from a single, centralized location.

Accelerate Asset Discovery & Streamline Sharing

Simplify content asset management using a single source-of-truth (with support for every file type), and compile approved brand assets to ensure materials can easily be found, referenced, and repurposed.

Maximize Content Utilization & Budgets

With a truly global marketing library, organizations can easily repurpose brand assets to minimize waste and eliminate incremental content production cost, helping the marketing budget reach further.

Maintain Governance & Delight Your Audience

Maintain brand control and deliver consistent content experiences by giving every marketer visibility into what is being produced, and the power to quickly leverage approved assets.

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Modern Marketing Asset Management Software, Designed to Maximize Control & Governance

Global Asset Governance

Govern asset creation & maintain brand compliance

Ensure consistency across all campaign activity using brand compliance workflows, and seamlessly govern the production of content against brand guidelines with asset-level review and approvals.

  • Brand Compliance & Approvals
  • Workflow Governance
  • Asset Versioning
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NCHomepage-Publish-4-2019

Library

Centralize & share marketing assets, globally

Combine a modern, centralized solution for marketing asset management with actionable workflows and empower your team to easily find, access, and repurpose content across all markets and business lines.

  • Intuitive Search & Foldering
  • Multi-Format File Support
  • Integrated Workflows

Asset Management

Manage localization & track content utilization

Monitor the use of content across all teams, business lines, and markets. NewsCred’s marketing asset management software tracks the lineage and history of marketing assets, providing a clear picture of who is repurposing what content and when.

  • Content Utilization Trackingts
  • Advanced Filters & Tagging
  • Asset Versioning
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Learn More About Welcome's
Marketing Asset Management Software

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Download Overview (.PDF) ↓

Reviewed by Marketing Professionals

4.7 out of 5, 16 reviews

Best integrated marketing
capabilities around

The Digital team really drives quarterly campaign initiative focus, so it’s great that we are able to roll up all tasks into one campaign and track content workflows, deliverable dates, task owners and more.

– Director of Social Media, Content & Communications, Manufacturing Industry

Welcome Enables
Global/Local Communication

The workflows streamline the process for editing, reviewing, and approving content across markets, so we can produce the large quantity of content that’s necessary each month for our different countries.

– Global Brand Manager, Finance Industry

Insight And Performance
Driven Platform

Integration and campaign management have increased operational efficiency, and the ability to monitor performance against goals and measure ROI paints a clear picture of performance for marketing teams and senior leadership.

– Content Marketing Manager, Services Industry

Trusted by the world’s best marketing teams

Learn how Welcome's marketing asset management software helps marketers effectively manage content and campaigns.

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More Key Marketing Features with Welcome's Marketing Orchestration Platform

Marketing Project Management Software

Eliminate the tedious 'work about work.' Put your projects on cruise-control and empower your team to focus more on the marketing and less on the management.

Learn more →

Marketing Collaboration Software

Ditch the point solutions, unify your team in a single platform, and empower them to create, communicate, and collaborate on what truly matters — the marketing.

Learn more →

Marketing Workflow Management Software

Unify the entire marketing and creative process — from intake through execution — to streamline work, increase efficiency, and maximize team output.

Learn more →

Marketing Calendar Software

Centralize planning, provide visibility
for every stakeholder, and empower teams to stay on top of their work with one view of all marketing activity.

Learn more →

Marketing Planning Software

Gain unprecedented visibility across all campaign and content plans, and maintain control of your marketing activity.

Learn more →

Marketing Performance Software

Quantify marketing's impact on the bottom line and make informed decisions to improve efficiency, optimize programs, and drive growth.

Learn more →

Welcome transforms how marketers run marketing. It is the leading marketing orchestration platform used by the world’s most ambitious brands to strategically align teams, take the friction out of execution, and demonstrate meaningful results.

Only Welcome offers a platform purpose-built for the complexities of modern marketing that can scale to support the largest teams in the world. It is a new layer of the marketing technology stack where marketers can work better together, connect other martech tools, and measure performance.

Welcome is a NewsCred Brand. Founded in 2008, NewsCred has partnered with hundreds of the world’s best marketing organizations to provide unprecedented control and visibility, improve operational efficiency, and elevate the impact of marketing.

© Welcome 2020