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A Unified Martech Stack Begins with Welcome

By combining a centralized and comprehensive marketing orchestration platform with best-in-class integrations into leading systems, Welcome becomes the central operating system for marketers, connecting people, processes, and technologies.

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Connect Your Entire Marketing Lifecycle Within a Single Platform

The era of integrated marketing orchestration

Welcome enables entire marketing teams to come together to prioritize, plan, collaborate, distribute, and measure content and campaigns from a single platform, while our suite of strategic integrations bridge the gap between other essential technologies.

Purpose-built to map to the entire marketing lifecycle and connect to your team’s tools of choice, Welcome’s integrations help teams accelerate campaign execution, measure performance, and enhance the overall customer experience.

Benefits to Integrating with Welcome

Drive Speed & Efficiency

Allow your marketing teams to do more, faster, by connecting your tools and eliminating the friction caused by siloed processes. Welcome becomes your central operating system, so marketers can use the tools they’re used to, accelerate the hand-off of work between teams, and focus on executing the work.

Deliver Better Marketing

Ensure a consistent, cross-channel experience for your audience with seamless publishing to all downstream channels, while unifying critical data to help make informed decisions, boost performance, and maximize your marketing investments.

Accelerate Time to Value

Spend more time focusing on marketing and less on deployment bottlenecks with simple, easy-to-use integrations. Welcome’s purpose-built integrations allow marketers to quickly connect their current martech stack, allowing freedom of choice and eliminating the need for customs builds.

Maximize IT Investments

Best-in-class native connections (no middleware here), and a RESTful, secure API, standardize the exchange of data, lowering the risk of broken integrations and eliminating IT waste — all while delivering on your unique use case. We provide the confidence, security, and trust you need to run your entire marketing ops in Welcome.

Modern, purpose-built tools specially designed
to manage the entire marketing campaign & content lifecycle

Campaign Budgeting

Plan and monitor budget directly alongside marketing activity and bring marketing and finance teams together to ensure investments align to broader strategic goals.

Financial Reporting

Streamline complex financial processes, and assess where marketing investments performed well, and where they fell short, to drive spend efficiency.

Real-Time Collaboration

Accelerate the process of creating and collaborating on content of all formats by allowing teams to leverage their everyday development tools, while maintaining governance and approvals.

Digital Asset Management

Push and pull brand assets between 3rd-party DAMs and Welcome's Library, enhancing content utilization and version control.

Content Management

Plan and produce your content in Welcome, and integrate your existing CMS for quick and seamless publishing.

Sales Asset Management

Deliver a curated collection of relevant assets to Sales so they can create personalized cadences and build stronger prospect relationships.

Social

Connect your social team to your content and seamlessly share assets across all of your native social media apps and social media management platforms.

CRM and Marketing Automation

Streamline your team’s access to the latest content, enhancing your marketing automation and demand generation campaigns.

Performance Analytics

Leverage external analytics tools to measure campaign and content impact across traffic, engagement, and conversions.

An Open API Designed to Meet Your Unique Use Case

What if Welcome’s integrations do not solve for your team’s unique use case? Welcome provides marketers with the flexibility they need through our public API, designed to extend the capabilities of our Connectors, as well as allow teams to exchange data with unique, homegrown tools.

Read our Integrations Overview

Download our Integrations overview which outlines Welcome’s Integrations Framework, connector categories, and API to learn more about how you can unify your marketing stack and centralize your organization.

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See how Welcome's integrations & API
unify your end-to-end marketing stack.

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Welcome transforms how marketers run marketing. It is the leading marketing orchestration platform used by the world’s most ambitious brands to strategically align teams, take the friction out of execution, and demonstrate meaningful results.

Only Welcome offers a platform purpose-built for the complexities of modern marketing that can scale to support the largest teams in the world. It is a new layer of the marketing technology stack where marketers can work better together, connect other martech tools, and measure performance.

Welcome is a NewsCred Brand. Founded in 2008, NewsCred has partnered with hundreds of the world’s best marketing organizations to provide unprecedented control and visibility, improve operational efficiency, and elevate the impact of marketing.

© Welcome 2020