Welcome has been acquired by Optimizely, the leader in Digital Experience Platforms.

WHITEPAPER: Five Elements of Content Marketing Success

reading time: < 1 min
Share on facebook
Share on twitter
Share on linkedin

There’s a clear connection between content and business results. But while technology can help marketers track the customer journey, the sheer amount of data involved can make it challenging for all but the most sophisticated marketers to do so.
In this whitepaper, we share the NewsCred Methodology, created through our work with the world’s leading brands.
We’ve found that in order to achieve success, there are foundational components that must exist in every content marketing program. Our proprietary framework breaks down these components into five distinct, yet linked elements:

  • Strategy
  • Traffic
  • Engagement
  • Action
  • Monetization

The specific details, tactics, and success metrics will, of course, be unique to your organization. But by following our methodology, you’ll learn what works best for your brand and be able to measure positive business impact.
Learn more about the five components by downloading the whitepaper.

Done reading and ready to try Welcome?

Welcome’s marketing orchestration software is free for up to 5 users, so grab 4 of your closest marketing buds and see what we’re all about.