High-performing content marketing relies on building better teams — our prediction is that the most successful brands of the next few years will invest in integrated marketing, shifting focus from internal competition to true collaboration. To succeed, marketing leaders from across the organization need to start benchmarking and improving their teams’ collaboration and efficiency. But how do you benchmark and track marketing operational efficiency metrics? It’s all about tracking marketing inputs, outputs, and performance. Welcome Software has designed a framework and approach to help you quantify your efforts and results, and this free webinar will give your teams the tools they need to begin optimizing operational efficiency:
We’ll answer these five questions:
- How do you measure and quantify efficiency?
- What metrics do you need to be paying close attention to?
- How is marketing efficiency related to marketing maturity?
- Where do you go find the right operational efficiency data?
- What are the potential pitfalls of measuring efficiency incorrectly?