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[Webinar feat. Forrester] How to Build (& Execute) the *Perfect* Marketing Plan

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When you think about marketing planning, what feelings does it invoke? 

If it’s stress or anxiety-inducing, it may be time to revisit how you plan, enable your teams, and implement certain processes… 

In this session, Shafqat Islam (Welcome CEO) and feature guest Stephanie Liu (Analyst at Forrester), break down the ‘must-haves’ for your marketing success in the new year, including how to:

  • Move from ‘static’ to ‘dynamic’ planning (& adopt a continuous planning cycle)
  • Align both your people (& your process) to the marketing strategy 
  • Identify core tools that underpin (& support) marketing execution

Check out the full, on-demand session below!


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