It’s time for today’s marketing organizations to make a choice: continue delivering siloed, one-off campaigns with fragmented messaging, ultimately falling below the standard to which consumers now hold them, or adopt integrated, omnichannel campaigns that include a series of unified touchpoints, leading consumers through the ever-complicated customer journey.
The obvious choice is to start implementing integrated campaigns. And you may think that your marketing organization already is — but are they just multichannel campaigns or are they truly integrated? Watch now to hear from our VP, Strategy + Creative Services, Lieu Pham, and our Director of Product Marketing, Anthony Aiosa, on best practices for planning, architecting, and executing integrated campaigns.
You’ll walk away with a deeper understanding of:
- Why brands should be investing in integrated campaigns
- What makes a campaign truly integrated
- NewsCred’s approach to integrated campaigns from planning to execution
Webinar Slide Deck
What is Integrated Marketing?
The Integrated Marketing Organization [eBook]
How to Execute an Integrated Campaign [Downloadable Campaign Template]
5 Reasons Content Marketers Should Adopt Integrated Campaigns (Part 1 of 3)
6 Campaign Best Practices for Content Marketers (Part 2 of 3)
How to Get Started with Integrated Campaigns (Part 3 of 3)