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Video Asset Management Strategy

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Managing a huge number of videos is complicated due to the collective file size, among other reasons.

So much so it might distract your marketing team from focusing on their primary tasks because they are too busy finding and watching the videos. 

Luckily, there are tools that can help with your video asset management strategy. But before we look into the tools that can help you in the storage and management of your video assets, you first need to understand why videos are so crucial in marketing.

Why is Video so Critical in Marketing?

Videos are more important than ever in marketing. Check out these two stats from the WYZOwl Video Marketing Statistics 2021 report.

  • 86% of businesses use video as a marketing tool, up from 85% in 2020
  • 93% of marketers who use video say that it’s an important part of their marketing strategy, up from 92% in 2020

There are two things we can infer from this.

First, most people use video as a marketing tool so it must be working. So if you aren’t using it, you are really missing out on the many benefits we will go through shortly.

Second, the numbers are rising. More and more people are realizing its effectiveness and are incorporating it into their marketing strategy.

In fact according to the same report, in 2016, only 61% of businesses used video, and only 88% agreed that it plays an important role in their marketing strategy. Judging by this trend, in a few years, those two figures will both be 100% or there nearby.

So, why should you join the bandwagon?

Here is why videos are an absolute must to every content marketing strategy.

1. They have a great ROI

Unlike other advertising mediums, videos have a ridiculously low cost of production. Since they can go viral or remain relevant for quite a while, they give a really good return on investment.

At the very least, you only need a mobile phone to record your video and one or two video editing apps to get it ready. You will only need a few minutes or hours to create a video that will increase your revenue for a very long time.

2. They are great for SEO

Content with videos is more likely to be indexed on the first search engine results page for a number of reasons. They include:

  • For certain keywords, YouTube shows up at the top of the page before other results.
  • They encourage users to spend more time on your site, showing search engines that you have unique, engaging content.
  • Videos appear on other search engines such as YouTube.
  • Search engines consider videos high-quality content.

Moreover, videos are easily shareable.

The higher the number of shares, the more the clicks. And the more the clicks, the higher you rank on search engines.

Nonetheless, you need to optimize your videos for SEO. Solid meta-descriptions, keywords, interesting and descriptive titles, and links to your website are some of the ways to optimize them.

That said, unless you are willing to make a video, you are not going to make it above the fold.

3. People love videos

Watching videos is one of the most popular ways of consuming content. Their viewership has increased exponentially over the last couple of years. Here are some statistics that show how popular videos are.

  • More than one billion hours of video are watched every day on YouTube.
  • According to expert predictions, over 80% of web traffic will come from videos by 2022.
  • Facebook receives over 4 billion video views per day.
  • People are also more likely to share videos on social media than other forms of content and file formats.

4. They are a great way to explain your product

This shouldn’t surprise you at all. Of course, the visual element of videos increases the watcher’s understanding of your product or service.

Customers are only going to purchase products and services if they understand how those items are going to benefit them. According to the WYZOwl report linked above, 94% of people watch explainer videos to learn more about a product, with 84% being swayed to make a purchase.

The better explained the video content is, the better the customer experience and the more likely they will be to look for you again.

Other reasons why you need to include video files in your marketing include:

  • They encourage social shares
  • They are engaging
  • They improve brand recall
  • They boost conversions and sales

It’s clear that videos are a valuable marketing tool. However, creating videos is not enough.

You need to store and index them in a way that is easy to access, manage, and share when the need arises.

When you are starting out and only have a small video library, it is simple to manage it. But as its contents grow to hundreds, thousands, or even tens of thousands, it is near impossible to maximize their use without a proper video asset management platform.

What is Video Asset Management?

Video asset management is exactly what its name suggests: managing videos using video asset management software.

A decent digital asset management system (DAM system) simplifies the entire process from access through content creation to distribution. You don’t even need editing skills. 

You can conveniently create, modify, and store all types of media files and video formats in a central library. Also, thanks to its automation functions, you can put all your focus on producing, and perfecting your video content without worrying about other issues.

Media asset management exponentially increases your team members’ productivity.

Why is Video Asset Management Important?

A video asset management system is vital to video marketing because:

1. It organizes your video content

This is the largest benefit of digital asset management. All your videos are stored in a single central location, ensuring they are easy to find and are accessible from anywhere.

Your creative team can access the data without having to look through various servers or shared folders. This on-demand access enhances the team’s productivity. 

Also, thanks to version control, every team member that accesses the videos will use the latest version and be able to review all the changes.

2. Rich metadata for enhanced discoverability

Metadata is a descriptive annotation of a video that provides more information on it. Content management systems allow you to tag your content with as much metadata as needed to fully describe it, which increases the speed and ease of searching for a specific video.

You can even sort them based on a certain keyword, giving you similar options to pick from. This reduces the time spent searching, giving you time to focus on creating and modifying your videos and improving the overall efficiency of the creative team.

3. Security

A digital asset management system has advanced security features that ensure your digital media is protected from deletion, hacking, or corruption.

It also gives different access permissions to different members of the organization, which ensures that your rich media is used only for its intended purpose.

4. Asset usage analytics

This is also a very important function of digital asset management. In order to improve your workflow and content to inspire action from your audience, you need to know how your current assets are performing.

Video asset management gives the permitted stakeholders instant access to your video content. Such facts as view rate and click-through rate, among others, indicate how your videos are performing across various distributors and other social media channels. 

You can use this information to focus on those with the highest ROI and improve your content delivery networks (CDN).

5. Scalability

With video asset management, as your business grows and your number of videos increases, your power to manage them grows as well.

A video asset management solution could be exactly what your business needs. It has an endless number of use cases in this current working environment where people work remotely. 

Easy access and collaboration across all functions are vital to the success of all businesses.

Bring Your Marketing Team Together in a Single Workspace

Would you like a solution that brings your marketing together in a single platform to share plans, collaborate on video assets, and streamline their production process? If yes, you need a platform as powerful as Welcome.

It allows you to automate admin tasks, align your team members, and integrate with the tools you and your team regularly use to ramp up your video production efficiency. You can also monitor your brand asset’s performance and focus on what works most. 

If you would like to give it a try, get started with a free Welcome account today!

Done reading and ready to try Welcome?

Welcome’s marketing orchestration software is free for up to 5 users, so grab 4 of your closest marketing buds and see what we’re all about.