Whether you think it’s a Hallmark holiday or not, there’s no denying that people are spending more than ever for Mother’s Day. Part of the reason? Smart brands that are getting their consumer’s attention earlier and reaching them in the right places. Through social media, the use of UGC content, and retargeting campaigns, Mother’s Day has become a booming business to celebrate the wonderful women in our lives.
Take a look at the data in the infographic below!