Marketing Project Management: Framework for Marketing Teams

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Would you love to organize and improve the efficiency of your company’s marketing efforts? 

If you said yes, you’re not alone. This is something that many businesses not only desire but need to thrive.

As the name suggests, marketing project management is essentially a way of working that provides a framework for marketing teams to deliver projects. Marketing project management is essential to improve business efficiency, productivity, and promote overall business growth.

Whether you realize it or not, marketing has a lot of moving parts. In order for your business marketing efforts to be effective, it’s important to understand how to manage all ends of the marketing experience. 

If you’re not convinced yet, don’t worry. We’re going to share a few reasons why businesses benefit from managing their marketing projects better.

Benefits of Marketing Project Management

Better Planning

One of the greatest aspects of marketing project management is that team members and marketers will get to benefit from better planning. Effective project management means that all team members will have a clear understanding of what needs to be done now and in the future, which essentially improves marketing efforts.

Faster Execution

Another benefit of marketing project management is that businesses will experience faster execution. It goes without saying that when internal marketing projects are managed effectively by a project manager, all members and stakeholders involved are able to meet deadlines consistently.

Better Team Collaboration

The best collaboration happens when everyone is on the same page. With that said, this is yet another reason why marketing project management should be at the core of every business.

Do you want your team members to work cohesively together and execute marketing projects? It’s going to be crucial to manage every single marketing project. You should have a marketing project manager in place. But you will also need to understand who’s going to perform what, when things will be achieved, as well as what resources are needed to accomplish marketing goals.

Ultimately, collaborating more effectively will help businesses establish a solid foundation. This is something that is only achieved when projects are managed in real-time.

Keep Track of All Moving Parts

Marketing project management means that marketing teams can operate more organized. This is something that’s important for all companies. From the initial marketing idea to the product launch, your project team will need to be equipped at every stage of the project lifecycle. 

Essentially, marketers will need to keep up with every moving part involved in the marketing process. Creating a cohesive marketing experience and strengthen marketing efforts. 

We’ve talked about the benefits of marketing project management. Now, we’re going to share the four phases of the management process.

Phases of Marketing Project Management

When you think of marketing project management, it’s best to think about it as a four-phase lifecycle. This lifecycle includes:

  1. Start
  2. Plan
  3. Execute
  4. Evaluate

Start

The first stage of the lifecycle is the beginning of the marketing project. This is the time when key players in the marketing team will determine the objectives of the project. 

These objectives are generally transferred into project goals, and these goals create the foundation of a project charter. A project charter is a short document that lays out the details of the project’s core goals and expectations.

Determining your objectives is the key to successful marketing. It also lays the foundation for how well you streamline your marketing process. 

Plan

The second stage of the project management lifecycle is the planning stage. This is the time when your marketing team will set a project budget and focus on deliverables. 

For instance, your team members may decide that a marketing campaign or gathering data is an appropriate deliverable. These deliverables are what will help your team cultivate a marketing plan that is broken into several tasks. 

The team at Welcome is dedicated to helping marketing teams plan better. Marketers’ #2 biggest challenge is the lack of a single, unified calendar to visualize content development, campaigns, as well as projects (Internal Survey with Sirkin, January 2021). We help businesses visualize campaign plans and marketing activity better through content calendars, strategic briefs, and budget allocation. 

Keep in mind that the more complex your marketing plan is, the more tasks your marketing department will need to perform. Be sure to estimate the full scope of the project. Know who is going to perform what task for a successful outcome. 

Execute

The third phase of the lifecycle is the point at which your team is expected to implement the project plan. At this point, you should have team leads who will help to see the marketing project through.

Your team leads will be responsible for tracking and reporting progress, developing new tasks when necessary, and removing anything that does not support the completion of tasks.

Your team leads will also need to have a clear understanding of the core objectives when tracking progress. For instance, if the goal is to increase brand awareness, there will need to be appropriate metrics in place that can analyze and track the process. 

Evaluate

The last stage of the marketing project management lifecycle is the evaluation stage. This is the point of project completion and is also the time when your marketing team will determine whether a project was successful, whether it needs to be tweaked, or whether the team needs to experiment with something new altogether. 

Ultimately, the evaluation stage is an important step that promotes the continuous improvement of marketing efforts. 

4 Marketing Project Management Tips

Are you still keeping up? Good. Are you ready to manage your marketing projects better? We’re going to show you a few tips that can be put into practice right now. 

Define Your Marketing Goals

Marketing often feels like a broad arena. As such, many businesses struggle with what marketing tactics they should be focusing on first. But if you want to attract the right customers and grow your business, it’s going to be important to first define your marketing goals.

Thankfully, this part is simple. All you need to do is think about what you expect from your marketing efforts. Here are a few questions to ask yourself to help you pinpoint your marketing goals.

  • Would I like to increase website traffic?
  • Do I need to generate more reviews for my business?
  • Do I need to convert site users into leads?
  • Would I like to increase the number of email subscribers?

Answering these kinds of questions will ensure that your marketing projects work cohesively towards a common goal. This doesn’t just improve your overall marketing efforts but leads to better results. 

Keep in mind that you want to keep your marketing goals as minimal as possible. The more goals you have, the harder it will be for your team to successfully meet deadlines. 

Prioritize Marketing Projects

Once you’ve defined your goals, it’s time to prioritize which projects are most important. Prioritization is key when it comes to the digital marketing process.

Too often, businesses will have a list of projects that they want to complete and end up doing them in random order. But it’s always important to prioritize your projects based on your overarching goal to improve your marketing results. 

This means that it’s time to pull out a pen and paper and write a comprehensive list of the marketing projects you wish to complete as well as your current project schedule. Be sure that you know how you will measure success with each project as well.

Once you’ve done that, it’s time to think about where these projects rank in terms of growth. The projects that will bring you the most growth should be ranked high on your priority list. While other projects should be left for later. 

Understand Your Marketing Project Management Requirements 

You won’t be able to truly manage a marketing project effectively without understanding all the project requirements. The last thing you want your marketing team to do is to start a project. Only to find that they don’t have everything they need to successfully launch.

This can be a huge time and money waster, and it’s better to avoid this when possible. A great way to quickly get an understanding of project requirements is through a process called agile project management.

This essentially enables marketing teams to think and move quickly to determine what is required in a project. Agile project management allows teams to adjust as they go. So that team members are never wasting time and are always in the know of what they need to carry out a particular project. 

Assess All Your Resources

Know what projects need to be tackled? It’s time to assess all of your resources and ensure you have everything you need to implement your marketing project. 

When assessing your resources, you’ll need to think about the talent you have available on your marketing team, your current marketing budget, as well as the tools that will help accelerate your marketing. 

These resources are key to executing your marketing strategy. It’s time to take a look at the goals of each of your marketing objectives. And then compile a list of the resources you have and what you will need to achieve your desired results. 

For instance, you might find that you need to include more team members with technical skills who have a deep understanding of SEO and website customization. Or you might find that you need content marketing automation to help you consistently reach your audience.

Here at Welcome, we help team members optimize the content creation process through personalized solutions. We enable businesses to create faster and adopt repeatable processes to deliver high-quality content to their audience.

Marketing project management is key to long-term growth and sustainability. Ultimately, marketing project management enables marketing teams to organize and work more collaboratively. This improves the efficiency of every marketing project. It also enables businesses to see powerful results that will take their company to the next level.

Are you ready for improved marketing project management? Start with Welcome’s free software today.

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