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Marketing Management Courses

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Marketing management is a way to find opportunities that bring profit to the organization and satisfaction to the customer.

Ultimately, marketing management has a central focus on the customer, which is why marketing managers spend a great deal of time developing and fine-tuning products and services that satisfy their customers and meet their needs and expectations.  

A marketing manager sets the goals of the company, organizes each goal step-by-step, and brings in new ideas to improve digital marketing efforts. When companies have an effective marketing management team, their chance for success becomes significantly greater.

This is because the marketing management sector of your organization ensures the company is delivering the right messaging to attract prospective customers and retain existing ones. Part of that comes from brushing up on industry trends at marketing management courses.

What does Marketing Management entail?

We hope you understand just how important it is to have an effective and informed marketing management team. Let’s take a look at some of the key tasks involved in marketing management. 

A marketing manager will perform tasks such as: 

  • Implement strategies
  • Create programs and campaigns
  • Oversee content
  • Analyzing marketing data 
  • Support sales

As you can see, marketing management plays a central role in the company. Without someone to oversee marketing efforts, your business will experience performance gaps and will have a hard time achieving marketing goals. 

For this reason, it’s crucial for businesses to invest in the right training and education to ensure their marketing team and leaders have the skills and experience to manage the marketing process, implement new ideas, and provide a better marketing experience. 

Why Marketing Teams Need to Brush Up On Their Skills

We know what you’re thinking: “My marketing team is already well-qualified, why do they need additional training and education?” Even the most qualified team members benefit from keeping their skills sharp and learning new skills to help advance the company. 

The world of digital marketing is ever-changing. With every new trend, it’s important that businesses stay informed. 

This is why it’s important for all team members involved in the marketing process to be up-to-date on current trends and have a complete understanding of what marketing management is and how to effectively implement it in real-time.  

Even marketing leaders with an MBA still need to brush up on their skills to keep a competitive edge. Otherwise, it will make it difficult for companies to remain progressive, attract the right customers, and increase revenue for the organization. 

If you’re ready to take your marketing team to the next level, good. There are various marketing management courses available, free and paid, that offer a comprehensive learning experience for marketing leaders to help manage marketing efforts internally.

It’s important to note that financial aid is available to help pay for courses. These certificate programs offer invaluable experience for business marketing teams, enabling team members and leaders to elevate their digital marketing and propel growth within the organization. 

The Best Marketing Management Online Courses 

Whether you’re looking for a degree program or a quick elective, there are plenty of online courses available. Here are some of the best marketing management courses businesses can take advantage of to sharpen their teams’ marketing skills and take their marketing management to the next level. 

Courses include:

  • IMD Marketing Management
  • University of Illinois Urbana-Champaign: Marketing Management I
  • University of Illinois Urbana-Champaign: Marketing Management II
  • University System of Maryland: Marketing Management

IMD Marketing Management

IMD focuses on making a real impact through real learning. Their online marketing management program takes a value-based approach to marketing.

If you’re looking to win, serve, and retain customers, this five-week program might be the perfect solution. 

Gaining customer insight is more important now than ever before. This is primarily due to the demanding business environment that increases the need for businesses to keep up with competitors. 

The coursework in this program takes a deep dive into core marketing concepts and takes an integrated business perspective that is fit for any industry. According to IMD, students learn to co-create value with their customers and develop a deeper understanding of how to capture and communicate that value in an innovative way. 

Not only that, but with the help of valuable data and insights, students will also cultivate more evidence-based discussions with their team to provide more accurate marketing campaigns. 

Key Objectives:

  • Rely on accurate data and insights to calculate your customer’s lifecycle value
  • Incorporate evidence-based analyses to have more progressive team discussions
  • Learn how to co-create value with customers
  • Develop a value-based action plan ready to implement in the organization

University of Illinois Urbana-Champaign: Marketing Management I

The next online course on the list is a beginners’ marketing management class run by the University of Illinois Urbana-Champaign. While a beginner course, it still provides a comprehensive overview of the fundamentals of marketing, along with what it means to amplify your marketing management. 

With that said, this course enables students to learn how businesses create value from customers. More specifically, the course examines the way in which marketing builds on a comprehensive understanding of buyer behavior to create value. 

This course also helps students learn the key elements of the marketing mix, including product policy, channels of distribution, communication, and pricing. Students will then learn how each of these elements fits within different frameworks that are especially useful to managers.

If developing a deeper understanding of how marketing works sounds appealing, this online course is an excellent option to consider.

Key Objectives:

  • Describe marketing and how it creates value
  • Understanding the elements of a marketing mix and how these elements create value
  • Use various frameworks to understand how managers solve problems
  • Develop a marketing plan proposal

University of Illinois Urbana-Champaign: Marketing Management II

This online course is a follow-up to Marketing Management I. With that said, the coursework laid out in this program is great for marketing team members who want to take their knowledge to the next level to improve job performance.

This course is also a great option for marketing leaders who need to enhance their understanding of the principles of marketing, sharpen their customer-centric marketing approach, and improve internal marketing efforts. 

Marketing Management II is designed to further examine how to create value for customers. Students will ultimately complete a more detailed analysis of elements within the marketing mix.

This enables them to successfully conduct a thorough strategic analysis of marketing opportunities and better communicate vital marketing decisions. 

Key Objectives:

  • Develop a full understanding of the marketing mix
  • Evaluate different channels of distribution by other organizations
  • Be able to critique advertising execution 
  • Developing persuasive advertising content 

EAN University: Distance Specialization in Marketing and Commercial Management

This course offers the perfect opportunity for those involved in entrepreneurship or marketing professionals who are looking to get a specialty under their belt.

The coursework in this program is geared towards getting students prepared for the fierce market competition. Whether it’s you or your marketing team, this course focuses on increasing profits by developing strong marketers.

These marketers will understand how to conduct market research, develop an effective marketing strategy, and essentially support the needs of business development. 

Even more, this course helps improve students’ ability to plan, organize, and manage decisions on things like pricing, distribution, promotion, and after-sales service. 

Key Objectives:

  • Identify market opportunities and determine which opportunities are best for the company
  • Diagnose, develop, and implement innovative strategies in various organizations to develop the company’s PR and achieve market share goals
  • Lead and coordinate the development of new products for the company and improve existing products to match market opportunities
  • Make decisions regarding price, design, innovation, and positioning of a product, using knowledge of the current market
  • Design and develop a marketing mix effectively in order to achieve marketing objectives
  • Develop entrepreneurial skills, knowledge of technology, and the latest marketing trends

University System of Maryland: Marketing Management

The last marketing Management course on our list is run by The MicroMasters Program as part of the University System of Maryland. This course enables students to learn key marketing strategies and tactics to help companies develop products that match the needs of customers to improve customer relationship management. 

Not only that, but students will learn how to create awareness and demand for products, along with driving sales.

In addition to this, this comprehensive course shows students how to identify successful strategies and tactics. Even more, students will be able to apply marketing frameworks to business problems in real-time. 

If that’s not enough, students will learn to create strategic, research-based marketing plans and see how their marketing skills will help to support their role as a marketing team member or leader. 

If this sounds like the right course for you and your team, don’t delay. The open enrollment for the final course ends on December 12, 2021. 

Key Objectives:

  • Identify target customers and be able to analyze and understand their wants and needs
  • Define the value proposition of your offering and positioning
  • Identify the appropriate customer segment and create a stellar marketing strategy along with an effective marketing strategy campaign
  • Define key performance indicators and analyze results to improve marketing strategies  

Marketing management plays an important role in every business structure. Taking an online marketing course from a reputable business school offers a perfect opportunity for businesses to help develop the skills of their marketing management team and take their company to the next level. 

At Welcome, we love to bring marketing teams together and help them produce flawless marketing campaigns. Ready to give us a try? Get started with a free Welcome account today

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