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Marketing Calendar Software: Choosing the Best Option

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For any marketing department, a calendar is a must-have. It serves as your day-to-day, week-to-week, or month-to-month guide on what’s happening and when. 

When it comes to developing your calendar, you’ve got options. 

You could pull out your trusty wall calendar and a pencil and start filling everything out by hand. Of course, your team might not be too thrilled about this and it could be nearly impossible to update and manage.

A better option is using a marketing calendar software option that you can populate, automate, and use for all of your marketing calendar needs. 

There are many choices available to you when it comes to building a marketing calendar. Here’s a look at some popular platforms and which one may be the right fit for you. 

What is Marketing Calendar Software (and Why Do You Need It)? 

Developing a calendar has a lot of benefits for a marketing team. 

For one, you can use it to build an editorial calendar for your content marketing efforts. This can include social media marketing posts, blogging dates, landing page launches, email marketing materials, templates, and other content developed in support of a campaign. 

You can also use a calendar to note upcoming milestones in a marketing campaign or marketing plan. Important events like the due dates for deliverables, holidays, and the campaign’s beginning and end can all be represented here. 

To optimize your team, and marketing calendar can track:

You can develop individual calendars or overlapping ones that combine different aspects of your real-time operations. It all comes down to what you and your team will find most valuable.

Your marketing calendar (or calendars) is all about organization. It can help you keep your team aligned, letting everyone know the critical dates for your campaign and when they need to provide updates on your metrics. 

Marketing calendar software makes all of this much easier. It can assign dates and accompanying tasks to the right individual while also generating reminders when a deadline is quickly approaching.

How Welcome’s Marketing Calendar Software Works

We’ll look at several options, but first, let’s discuss Welcome and how it can help you. Welcome’s overall marketing software suite offers many capabilities beyond just building your marketing calendar.

And Welcome gets results. One of our partners, SFI Health, doubled its efficiency after switching to Welcome. The company completed 280 content assets in a year as opposed to 142 in the previous year. 

Welcome offers color-coded visual calendars that you can view in either planning or publishing mode. Our flexible calendars provide you with a bird’s-eye view of what is going out, when it’s going out, and to whom it’s going out. 

For your campaigns and projects, we offer color-coded calendars that lend themselves to your strategic planning efforts. Our interactive timeline calendars can help everyone stay on target and on track.

Let’s take a closer look at some of the other options available to you. 

In this post, we’ll look at the calendar options for the following platforms and what they offer in terms of the ability to build a marketing calendar: 

  • Monday.com

  • Asana

  • Trello

  • Wrike
  • Workfront


Monday.com is a project management tool that offers project management, sales, customer relationship management (CRM), marketing, operations, and other kinds of support. 

Monday does have a calendar capability with a mode known as “calendar view.” It takes all the information you’ve entered on your board and separates it by the date assigned to each piece of information. 

Monday gives you the ability to color-code events, which is a common feature in tools like this. Color-coding helps you separate various elements of your calendar.

Monday also lets you have a side-by-side view, where you can put your board next to your calendar. To get the most out of it, your board needs to have either the date, week, or timeline column included when it’s constructed, so you’ll need to do a lot of manual input you won’t in platforms like Welcome

It takes a bit of getting used to as the calendar format is useful but not intuitive to set up.

After a free trial period, Monday costs $29 a month. 


Much like Monday, Asana is another project management tool. It allows you to assign tasks, report on progress, and communicate with your team members. 

Asana does enable you to build team and project calendars. You can overlap every team member’s workflow into one calendar, allowing you to view everyone’s work in its proper, integrated context. 

That said, Asana’s calendar capabilities offer a fairly basic if not spectacular option. There’s nothing about it that brings anything more to the table — yes, Asana has a calendar function, but it’s not customized specifically for marketing purposes or any kind of customization. 

Asana is a decent task management tool. As a marketing management software, Asana’s perfunctory calendar tool isn’t enough to push it over the top of Welcome‘s all-in-one marketing platform.

From a pricing perspective, Asana Basic is $10.99 a month while the Business version (with enhanced enterprise capabilities) costs $24.99 per user a month.


Trello is a project management solution that serves as a virtual dashboard.

You can set up a card with each task or project. Within this card, you can assign tasks, establish deadlines, and provide status updates.

Trello offers a calendar feature as a “power-up,” which is an add-on. It takes your cards and filters them by their due date, giving you a monthly or weekly view. 

While other tools offer a calendar as an existing feature, Trello asks you to go the extra mile to include it as part of your project management tools. 

If you do add it on, you can mark off completed tasks and drag cards directly into the calendar. Each calendar you create also has a unique link you can then export to an external calendar if you need to move it somewhere else. 

Trello allows you to take data you’ve entered into the board/card format and transmit it to a calendar format with this add-on. This requires an extra step that can be time-consuming whereas Welcome isn’t cumbersome when it comes to calendar maintenance while also offering more support for your marketing activities.

After its free trial, Trello’s premium version costs $12.50 per user per month. 


Wrike is a work management platform that also offers project calendars. Wrike’s calendars offer “360-degree visibility,” with the ability to get updates on project status and get ahead of “potential bottlenecks” that may create problems down the line for your team. 

You’ll get the same scheduling and planning capabilities you see in other project management platforms. You’ll also get the ability to provide visibility to your other stakeholders. 

However, the interface isn’t very user-friendly and can be tough to navigate for an inexperienced user. If you do use this as an option, you may need to invest in some training for your team.

 Welcome‘s interface is simpler and comes with more functionality.

Wrike’s free plan allows for up to five users. After that, it’s $9.80 per month per user – with the option for an enterprise package as well. 


If you’ve ever used Adobe’s suite of products, you know they have a solution for just about every business need. Workfront is their answer to project management. 

Workfront has a “dynamic calendar” feature. This creates a calendar view of your schedules and timelines in Workfront.

You can create separate calendars for different parties. That means you can make one for your team members or your C-suite level reps within your organization. 

Once you’ve built your filters, Workfront populates the information for you. Updates are automated based on what you enter, so you only have to set it up once. 

To get the most out of Workfront for your team quickly, you’ll want to have previous Adobe experience and experience with this application specifically. 

If you’re well-versed in Adobe products, this may be a good fit for your team. If not, you might want to look elsewhere for an all-encompassing, easy-to-use marketing solution such as Welcome.

As far as pricing goes, you’ll be flying blind until you make further inquiries into the product, as Adobe doesn’t make pricing available to the public.

Welcome is the Best Option for Your Marketing Calendar Needs

These are all fine options depending on the type of work you’re doing, but what separates Welcome is that it is designed by marketers for marketers. It offers a comprehensive software suite available with a whole host of solutions, making it the best marketing tool for you. 

Welcome helps you manage your projects, but that’s not all. It can help you organize your content development and communication channels

There are also product marketing tools that keep your teams organized and in sync. In short, Welcome is the marketer’s marketing tool, built specifically as a marketing project management solution. 

Ready to give it a try? Get started with a free Welcome account today!

Done reading and ready to try Welcome?

Welcome’s marketing orchestration software is free for up to 5 users, so grab 4 of your closest marketing buds and see what we’re all about.