You hired your marketing team for their creative genius, but sometimes, they behave like an only child in the sandbox with their toys.
Margret has all the best videos for social media tucked away in a file on her computer while Robert has a cache of product photos for content creation.
How many times has this happened to you?
It’s essential to have digital asset management (DAM) software to ensure your team can find what they need no matter who had it originally.
From videos to audio digital files, digital asset management software pulls everything into one convenient location, so your team always has access to the best media files to create their awesome campaigns.
However, before you invest in DAM software, you need to decide on the features that your marketing team wants and needs.
That’s easy! All the features! Your team wants all of them! Like children on Christmas morning, they’re looking for all the best toys!
Welcome offers all the best features that every marketing team needs to excel and create marketing campaigns that get noticed!
Below are a few of the goodies we offer that your team must have:
Life is hectic and managing a marketing team makes it even more so.
A marketing calendar helps you see the bigger picture of when campaigns launch as well as the steps you need to take to be ready. Of course, you want all the goodies, so our calendars do more than just show you a weekly or monthly view. Here’s a look at the calendars you can utilize.
Annual Campaign Calendar
Updating in real-time, this calendar allows you to see all the planned and in-progress marketing campaigns in a single location. You enjoy timeline and Gnatt views along with filtering options for weekly, quarterly, as well as yearly.
To encourage collaboration, team calendars allow all marketers to view content projects in progress. It’s easy to drag-and-drop projects to make adjustments to the timeline as well as encourage agile planning.
Task and Campaign Drilldowns
Don’t want to interrupt your marketing geniuses at work? This feature allows you to look at a detailed view of each campaign and task, to find out who is working on what and their progress. It provides you the functionality you need in a DAM system.
Advanced Filtering and Visualization
You want to focus on what matters most and filtering is essential as is visualizing the project. The filter options include:
- Target audience
- Customizable metadata
Digital Asset Management
Your team needs access to all available photographs, videos, audio files, as well as any other media assets at a moment’s notice to pull off their marketing campaigns. Your team shouldn’t be playing scavenger hunt to find digital content of various file types that already exist. You need DAM solutions. This includes:
Global Asset Governance
All digital assets need to align with your branding. With this digital asset management system, you approve all assets to ensure brand consistency across the campaigns. It also helps to streamline the process of choosing brand assets for e-commerce and other applications.
Store all your approved brand assets in one location for your team to utilize with this content management system. The software allows for intuitive searching as well as the creation of folders. Using brand folders, you can also create your own digital asset management solution.
This software makes it a snap to monitor when and where the brand assets are being used while exercising version control. You want to get the most out of your marketing content without saturating the campaigns with only one or two Adobe images or videos when you have so much available.
Planning and Budgeting
Marketing campaigns are a profit booster for your company, but you need to stay within budget to maximize the pricing structure. It requires planning. This software can lend a hand. Here’s how:
- Shared calendars: A unified calendar helps you visualize all the marketing campaigns both current and future.
- Campaign workspaces: When multiple creative teams work on a single project, this space helps to drive the workflow as well as keep everyone on task and on schedule.
- Budget management: See how much of your budget each campaign consumes and determine how much you can allocate to new endeavors.
- Capacity planning: Do you have one employee covered up in work while another struggles to fill their time? Capacity planning can help you balance your resources and ensure everyone is reaching their potential.
Planning and budgeting are necessary parts of managing a marketing team.
Performance and Efficiency Analytics
You know that your marketing team is filled with superstars, and your large organization wouldn’t be the same without your campaigns. However, sometimes, you need to see it with your own eyes. You can also use the feature as a tool to make better decisions for future marketing activities based on the customer experience. This feature can help you do that.
You need to show sales growth across the entire sales funnel, and this feature allows you to do that. Display the lead generation as well as the pipeline growth attributed to each marketing campaign. The templates make it easy to understand.
Do your marketing campaigns appeal to the target audience? Visualize each step of a customer’s user experience to ensure marketing campaigns and product information remain effective. Use this measure to make adjustments as well as improve the buying process for clients.
Make sure each campaign reaches the benchmarks you set while remaining within the budget. Easily identify your high-performing activities, so you can help to drive sales across your customer base as well as improve customer experience. This DAM platform configurable feature can help you judge client engagement and develop future plans.
Some days, you feel like you work in the circus, and you’re the head juggler. With so many balls in the air, you struggle to ensure that each team and team member is on track to complete work or ready to pivot as the expectations change. Project management is one of our features that can help you feel confident about your workflow and ability to meet deadlines. Options include:
- Campaign dashboard: Quickly and easily see all the components of a large marketing event. From this menu, you can drill down to see individual tasks, budgets, as well as planned events.
- Shared campaign workspace: Most projects require input from several teams, each bringing their own flair to the project. This space encourages collaboration to create the best final product available.
- Workload management: Do you feel like you’re herding cats? This feature makes it easier to follow the workflow to ensure each member of the team is on task and on time. You can assign work and pivot as needed.
- SLA reporting: Service Level Agreements almost always arrive with incoming work. You need SLA reporting to check responses as well as resolutions along with defining ways to improve in the future.
Project management can help ensure your circus is functioning with all clowns and tigers jumping through hoops.
Workflow and Intakes
You need a way to make sure that new work assignments don’t end up buried in an inbox. With the workflow and intake features, your team can standardize the workflow into an intuitive process.
Marketing Request and Intake Forms
With standard request and intake forms, your projects are better defined, and you receive clear expectations. You can also set the software up to automate assignments based on the forms and to use existing marketing materials as well as marketing assets. This ensures that there aren’t projects lost in the workflow.
Enterprise Marketing Workflows
Your team doesn’t do just one thing well. They’re superstars who can handle any task. The workflow feature allows for automation to monitor as well as maximize your efforts from day one to launch day and the entire lifecycle.
You need your digital media assets in one location whether it’s a Microsoft file or something from your Google Drive or Dropbox. Your creative files also need to be able to easily integrate with your other software. You can view this DAM software as a media valet.
You want your stakeholders to experience rich media files that meet your brand guidelines. This integration helps you with brand management, repurpose existing creative media, as well as keep your essential files on-premise. You can explore use cases and a variety of file formats.
By integrating with this DAM software, you can maximize your IT investment and time to value ratio. This digital platform also offers many benefits to marketers.
Editing and Final Approval
You need to control the digital content that your team uses to ensure its brand marketing material. With this digital asset management platform, you can easily control the edits and approvals. Here are a few things to consider:
- Multiple-format content editors: Whether you’re using Adobe or Microsoft, this feature allows you to create the best brand assets and product content. You can handle all of your digital creation and editing on-premises.
- Enterprise user management: Everyone has their strengths and weaknesses, which means you need to carefully guard access to permissions on your DAM software. With the user management feature, you control who can delete, alter, as well as publish brand content.
When you’re ready to treat your team of marketers to all the goodies they want and need, Welcome has the digital asset management software to give them.