Creating B2C style experiences for B2B Customers - Columbus and Toolstream
Creating B2C style experiences for B2B Customers - Columbus and Toolstream
In the midst of the pandemic, a seismic shift in consumer behaviour was observed as traditional retail buyers pivoted to the online realm in droves. Retail's online presence catapulted from 27% pre-pandemic to a staggering 80% during lockdown's peak. This surge not only shaped a new retail landscape but reshaped buyer expectations as well. Buyers took these expectations back into the workplace and the rest is history.
Compounding this evolution is the rise of Gen-Z – the digital natives – who now constitute 30% of the buyer roles, infusing the marketplace with their inherent digital expectations.
In this intriguing session, we'll delve into the ongoing digital transformation journey of Toolstream, shedding light on the successful attempts, challenges faced, and key insights on blending B2C-like experiences into the B2B context. We will also share the unique lessons learned during the integration of Optimizely with an enterprise ERP, unravelling the complexities of B2B experiences into a seamless B2C-style purchase journey.