Content Marketing Software: Tools to Streamline Content Creation

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It helps to have help.

Sure, without a content marketing platform, you could build a content marketing strategy entirely from scratch with nothing but a word processing tool and a CMS.

But let’s face it: that’s far from the best way to create the best content possible.

Instead, you need the right tools to help you succeed. Fortunately, you have plenty of options.

A simple Google search for “content marketing software” unearths more than 2 billion results. Even a review site like Capterra lists hundreds of platforms.

That, in turn, introduces a follow-up challenge. Among all of these options, how can you find the right mix of content tools without having to juggle too much technology for your own good?

That’s where this guide will come in handy.

Welcome doesn’t just offer its own comprehensive content marketing platform that helps you move through each stage of the content creation process. We also have plenty of experience in the space.

So, we developed this guide on the 14 content marketing tools you can use to help your content marketing strategy take off.

(Or, if one sounds like a more workable number than fourteen, feel free to click this link below and save yourself a bunch of time and effort).

1. To Brainstorm New Content: Lucidchart

Used by big names like Amazon and Google, Lucidchart is a virtual drawing board. It allows teams to draw ideas, sketch out content flows, and even build audience diagrams.

An easy-to-use interface, along with great visualization tools and easy exporting makes it a great platform to brainstorm new content for both in-person and remote teams.

2. To Create Your Marketing Plan and Content Strategy: Marmind

Marmind has limits as a project management tool, but it’s great for planning.

The tool includes an easy set-up for strategy documents. It also has budgeting tools that allow you to stay within your means.

Collaboration features allow marketing teams to stay on the same page when it comes to their strategy and planning.

3. To Perform SEO Keyword Research: MOZ Keyword Explorer

Modern content marketing has to include SEO. Some even call keyword research the most important part of digital marketing.

The MOZ keyword explorer shines with its simplicity.

It allows content strategists and creators to easily find the right mix between competitiveness and ranking potential. A competitive analysis feature helps put the research in context.

4. To Curate External Content: Curata

The mass of content required to succeed in digital marketing today does not only have to be satisfied with original content. In fact, according to one survey, 85% of B2B marketers credit content curation with the success of their marketing strategy.

Curata helps marketers discover, organize, and publish curated content within all major channels to feed their digital marketing engine.

5. To Streamline Your Content Creation Workflows: Quickbase

Content management is hardly an isolated process. In fact, it likely requires a series of editing and approval steps to move from brainstorming to evaluation.

Quickbase focuses on these processes. It creates applications and automations to easily share data, build approval notifications, and more.

Quickbase is, well, a quick way to pull the team together, streamline processes, and get everyone on the same page.

6. For Eye-Catching Visual Content Creation: Canva

In 2021, the best content is far more than words. It consists of infographics, hero images, and even icons to draw the eye and get crucial info across quickly.

So, it’s not a coincidence that visual content consistently outperforms other types of content. For teams without a full-time designer on board, Canva makes creating these visuals easy, allowing you to build on-brand images and graphics and optimize your performance.

7. For Effective Content Management: HubSpot CMS Hub

Most modern websites are built on content management systems that allow marketers to easily create, format, and publish content. Options range from WordPress to Magento abound.

We like Hubspot CMS Hub, which is built as a marketing tool first and foremost. It’s expensive, but some of its SEO and social media distribution features can come in handy especially for advanced, high-volume content marketers.

8. To Optimize Content for SEO: ClearScope

You can use ClearScope for simple keyword research. Or, you can draw on the true power of the content marketing platform as an optimization tool.

SERP insights and competitive research features can come in handy. But, the tool’s crown jewel is a content optimization tool that suggests ideal frequency, heading presence, and other nuances for your content to shine on search engine results pages.

9. To Check for Grammar and Spelling Issues: Grammarly

Naturally, your content needs correct grammar in order to be credible. Grammarly is a great tool to help you make sure it will be.

Use the native tool or install its browser plug-ins. Both will not just spell check common errors but also suggest readability improvements.

As an added bonus, a tone detector can help you make sure that the nuances you’re trying to get across don’t get misunderstood.

10. To Create Landing Pages for Gated Content: Unbounce

Gated pieces like whitepapers and webinars have become an increasingly important part of content marketing. Free but “gated” behind a sign-up page, they are reliable lead generation opportunities.

But to get there, you need landing pages that are just as effective as the content they lead to. Unbounce’s templates drag and drop system makes it easy, while integrated AI-optimized conversion optimizations help to improve your content marketing ROI over time.

11. To Split Test Your Content: Convertize

What if you could constantly run experiments that help you optimize your copy, visuals, headline, and any other parts of your content over time? That’s the promise of a split-testing platform, and Convertize competes with the best of them.

Audience selection, random traffic distribution, and winner selection are all automated. This allows marketers to focus on the qualitative aspects of A/B testing across all of their channels.

12. To Distribute Your Content Across Social Media: Sprout Social

While most content natively lives on your website, its spread throughout social media will be crucial to your success. Highly engaging posts on LinkedIn, Facebook, Instagram, and other channels drive attention, traffic, credibility, and ultimately conversions.

HootSuite is the market leader in this space, but we enjoy the added analytics and optimization features of Sprout Social. Integrations with a variety of other tools, some of which we’ve mentioned in this guide, further add to that benefit.

13. To Integrate With Your Email Marketing: Constant Contact

Full content strategy includes not just publishing content on your website and social media, but distributing it as well. New subscribers, new customers, and any other members of your cont
act list should receive regular emails to keep your brand top of mind.

From the countless email marketing tools available, we like Constant Contact as a nice compromise between complexity and simplicity. It boasts automation features as well as ready-made templates and an easy drag and drop builder.

Bonus: its app marketplace includes more than 300 integrations with other content marketing services.

14. To Analyze and Optimize Content Performance: Google Analytics

You’ll find plenty of software solutions promising to get you the content marketing analytics you need to optimize your performance over time. The king, though, remains Google Analytics, thanks to its comprehensive abilities to help you track anything from page traffic to social media engagement and important conversions.

Take advantage of the analytics capabilities offered by some of the tools listed in this guide, but keep Google Analytics in your toolbox as well to keep that overview in place.

Ready for a Comprehensive Content Marketing Platform?

Feel like using 14 different tools at once?


Neither do we.

No one wants to train their team on 14 or more separate tools that all connect to the same content marketing strategy.

That’s where we come in.

At Welcome, we pride ourselves in offering not just any content marketing software, but a comprehensive solution that fulfills as many needs as possible. From keyword research to content optimization and even image licensing, our content marketing platform is designed to bring your content from ideation all the way to publication and conversion.

Some of the above tools, like Canva, might still be helpful in building your content on a daily basis. But with Welcome, you can minimize the number of tools needed to get the most out of your strategy and marketing plan.

Ready to give it a try, and see how you can transform your own content marketing software? Get started by creating your free Welcome account today.

Done reading and ready to try Welcome?

Welcome’s marketing orchestration software is free for up to 5 users, so grab 4 of your closest marketing buds and see what we’re all about.