Content marketing is all about creating and nurturing relationships with your customers at scale. This is true across verticals and certainly is true for the...
Building an effective content marketing strategy for a luxury retail brand is not always easy. While social media encourages accessibility, luxury brands ten...
Unfortunately, it is not difficult to find an ad or piece of marketing in which women are poorly or unfairly portrayed. Which is a bizarre choice considering...
Since its launch in 2007, American Express’ OPEN Forum has been considered the poster child for content marketing. In this case study from content strategist...
Introduction The traditional buyer-seller model has all but eroded in front of our eyes. Gone are the days when purchases were made in store or from catalogu...
It’s no surprise that marketers love acronyms. In fact, I think every industry has it’s own set of acronyms that usually evoke an eye roll when dropped in a ...
J. Crew is one of those brands that truly captures a particular aesthetic and loyal following. Their clothing is described as timeless, day to night, and a w...
There are few moments in my personal life that will surpass the joy, excitement, and happiness felt when my husband and I found out that we are expecting our...
When you think of Microsoft, words like innovation, technology, and cutting-edge probably come to mind. To keep that brand perception alive, the giant tech c...