93% – that’s how many organizations said they rely on content marketing for brand building and demand generation this year according to the Content Mark...
Twenty-five content marketing influencers gathered together recently at the West Village’s Spotted Pig with NewsCred CEO Shafqat Islam and speaker Bene...
If you don’t know journalist Ann Friedman by name, it’s probably because you’re a man. A recent survey she conducted revealed nearly 90% of her over 15,000 n...
By focusing on individual influencers and local culture, H&M has positioned themselves as more than just an international fast-fashion brand. Creative co...
It’s been 18 years since MasterCard created it’s now infamous Priceless campaign, and it’s created a brand evolution that goes way beyond a clever commercial...
Building an effective content marketing strategy for a luxury retail brand is not always easy. While social media encourages accessibility, luxury brands ten...
Anyone can fancy themselves a “content marketer” or a “social media expert.” On the internet, there’s a lot of junk out there coming from people who, qu...
When Karl Miller, Director of Digital Strategy at The Kellogg Company, arrived on stage at NewsCred’s #ThinkContent Tour in Chicago, he wasted no time t...
Since its launch in 2007, American Express’ OPEN Forum has been considered the poster child for content marketing. In this case study from content strategist...