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Marketing Resource Management Software: Choosing the Best Option

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Marketing is about presentation. It’s about turning ideas into content meant to persuade, inform, or entertain. 

To do this, you need those great ideas, of course. You also need resources to help bolster your efforts. 

Having a collection of strong resources to support your marketing teams is critical, but that also means you’ll need a platform to manage them. 

Whether it’s content management, social media, or other digital asset management you want to keep track of, your marketing operations will flourish when you have a single place to manage all of these resources together. 

In this post, we’ll take a look at how marketing resource management can help streamline your marketing departments and the work they do. We’ll also look at some popular project management platforms and how they stack up in terms of marketing resource management. 

​We’ll also tell you why Welcome is the ultimate solution for marketing resource management software.

What is Marketing Resource Management (MRM) Software? 

If marketing is about persuasion and information, your marketing activities are about brand management, alignment, and functionality. 

You’ll want your team to be organized when conducting its strategic planning, content development, and marketing performance measurement. Otherwise, you’ll have a hard time tracking your success or adapting based on the needs of your target audience. 

Marketing resource management is the use of a software solution to store, manage, and track all of your marketing resources: marketing content, creative projects, operational marketing plans, templates, marketing budgets, and any other marketing assets that support your marketing efforts. 

How Managing Your Resources Effectively Helps Control Your Workflow

Identifying a marketing resource management platform will help you coordinate your team’s efforts. It also helps you understand where you’re spending your time and money, and where you’re seeing the highest return on investment (ROI). 

This type of information is invaluable in terms of making plans for resource allocation and developing your marketing budget. 

It also helps you store all of your resources and assets in one place to ensure they’re all creatively aligned. This is how brandmakers optimize for brand consistency. 

Your MRM solutions will be a place to store and update your marketing processes. Having a management system in place to virtually store all of these plans and procedures ensures your team can easily get ahold of them when needed.  

Finally, it helps with performance management. When you have the ability to manage and measure all of your resources and plans in one place, you get a better idea of how well individual resources are performing. 

Deciding Between Marketing Resource Management Software Options

It should be abundantly clear at this point that to effectively manage your marketing materials for your team members, you’ll need a software solution.

After all, you can’t expect your team members to manage their resources individually. That kind of disorganization can lead to dropped leads, inconsistent brand messaging, and incomplete campaigns. 

So how do you decide what marketing resource management software is best for you? First, you’ll want to ask you and your team members some questions: 

  • How many marketing resources do we need to manage? 
  • How does our team currently develop communication materials
  • What does our content development process look like, and what do we need out of the software managing it? 
  • What kind of metrics do we have in place, and how effective are we at measuring them? 

How you respond to these will greatly impact what kind of tool you’ll use. Your best bet when selecting a marketing resource management software option is to look for one that offers the greatest range of marketing services. 

That’s where Welcome can help your team.

How Welcome Can Provide MRM Software Support

Before we discuss some of the strengths and weaknesses of some other project management platforms, let’s take a look at some of the advantages of using Welcome as your go-to marketing solution.

Welcome is a marketing project management tool that offers everything you’ll need in the way of marketing resource management support. Some of the benefits of the system include: 

  • Welcome’s capabilities cover you across the entire marketing lifecycle. Our software supports strategic planning, content development, and performance management to gauge the overall quality of the customer experience. 
  • Our solution was built specifically for marketing purposes. Other tools were built for other project management purposes, and there’s nothing wrong with that, but our marketing resource management solution is one built for marketers by marketers. 
  • From managing individual assets to planning long-term campaigns, Welcome gives you marketing automation and real-time collaboration capabilities for any scenario. 

Now let’s look at some other project management tools and what functionality they can give you for managing your marketing resources, including: 


Monday is a versatile project management tool. In fact, it may be a bit too versatile for marketing purposes. 

While Monday does offer a decent number of features, it can be difficult to navigate for a novice user.  

Setting the platform up the exact way you need it will take time. It’s not set up specifically to cater to marketing resource management, but instead supports a variety of business purposes. 

It also doesn’t have an in-platform document library. You can integrate the tool with external platforms that host your documents, but you can’t do it natively. 

Monday has a flexible user interface, but the lack of a document library makes it impossible to manage documents (like digital assets or pieces of content) on the platform itself. You’ll need to use it in tandem with another solution. 

If you don’t already have experience with Monday and you choose it as your marketing platform, you’ll want to build in time for you and your team to learn the system. A platform like Welcome takes less time for your team to learn and acclimate themselves with it. 


You can customize Wrike to fit your specific needs, but you may have a little trouble figuring out which of their various plans is the right one for you. You’ll likely need to talk to a representative from the company before you do that. 

Wrike does have the capability to set up specialized accounts for marketing teams, but again, you’ll need to do a bit of legwork to get that set up. Once you do, they do have a solid number of features that support marketing efforts.  

The issue is that it’s not intuitive to use from a marketing resource management standpoint. There will be quite a long runway before you can get from beginning with the platform to being fully operational. 

With Welcome, you won’t have that problem, as the interface is much easier to navigate.


Asana’s interface is more geared toward operations and assignments than anything else. While you can use it to store files and collaborate with teammates, its capabilities as a marketing resource management software fall a bit short. 

This platform’s strengths lie in the ability to keep people on task and encourage team member communication in a central location. As far as a resource management software tool, it doesn’t compare to other platforms that offer a more comprehensive suite of services like Welcome.


Trello does a good job as an organizational tool for smaller marketing campaigns, but there are some drawbacks. 

The platform’s interface is easy enough to use. It takes the shape of a simple Kanban board format, with project boards filled with cards for each subtask. 

But that simplicity is tough for teams with larger amounts of resources to manage. 

If you’re a smaller team managing a minimal number of campaigns, Trello could be a good option for project management. As far as managing resources⁠—particularly for larger organizations with multiple campaigns⁠—it isn’t quite a complete solution. 

Where Trello works is in its ability to highlight tasks, who is responsible, and what the deadline is. 

If you’re looking for a more analytical view⁠—building project timelines for marketing campaigns or projects or maintaining automated progress reports⁠—you’ll want to look toward a solution like Welcome that has more of a marketing-focused set of features. 


The good news for Workfront, Adobe’s project management software? It does provide you with the ability to give permission for specified users to access different areas of your internal platform. 

If you’re sharing your content with external stakeholders, this can be a positive. 

Where it doesn’t stack up to more comprehensive marketing software solutions is in its ease of use. The interface is optimized for larger businesses. 

It doesn’t have the flexibility to support large or small campaigns. 

For that kind of versatility, you’ll want to look at Welcome for its ability to scale its features up or down, depending on the size of the team using it. 

Why Welcome is the Marketing Resource Management Software For Your Team

The aforementioned software solutions have positives, but Welcome tops them all in terms of:

  • Versatility
  • Flexibility
  • Ease-of-use
  • Customization
  • A comprehensive collection of marketing-focused features and benefits

These are all qualities you’ll want in your MRM system. Not every marketing campaign will be the same size. For some, you’ll need to manage more resources, while others require a lighter touch. 

Welcome’s software solutions are comprehensive and, best of all, can be scaled no matter what level of marketing resource management your team needs. 

Ready to give it a try? Get started with a free Welcome account today!

Done reading and ready to try Welcome?

Welcome’s marketing orchestration software is free for up to 5 users, so grab 4 of your closest marketing buds and see what we’re all about.