Best Marketing Project Management Software for 2021

by
reading time: 8 mins
Share on facebook
Share on twitter
Share on linkedin

Having read several blogs, consulted key industry experts, and sought after industry insights, you’re now sold on the idea of using a marketing project management software solution.

Going by what you’ve heard, a marketing management tool will help you:

  • Streamline workflows around your marketing department
  • Lead to lead generation and conversion
  • Cost savings from automating redundant tasks

Subsequently, the stats are also strong on this one. 55% of marketers say that automating the marketing planning process is crucial (Sirkin Survey Jan 2021).

If even half of this is true, then your business will be heading to some of its best days since the IPO.

Four words: total marketing campaign transformation.  

The Dilemma That Awaits

You have never been this eager to introduce a marketing tool into your beloved toolbox. Finally, you head into the market, and nothing could prepare you for what you’re about to discover.

 For one, marketing management tools are countless (Surprise, surprise!).

There are dirt-cheap options that promise everything for less than a dime. Then, there’re those that demand you sell a kidney and your firstborn child.

Also present are a few foreign options that don’t even use English. Suddenly, searching for a marketing software solution feels like dating.

Do you compromise on features to cut costs or live with the high prices and keep the features?  Which one of the 8,000 workflow tools is it going to be?

Where Do You Start?

Choosing a marketing project management software solution shouldn’t be hard. And this piece seeks to make it even easier. We will help you answer:

  • What are the top marketing project management tools in the market?
  • How do the top marketing management tools in the market compare?
  • What distinguishes these marketing management tools from each other?

We’ve done the homework, research, and all the heavy lifting on your behalf. What’s left is for you to choose a tool that best suits your needs.

The Top Marketing Project Management Software Solutions On The Market

A few seconds on any software store will be enough for you to realize that marketing project management tools number in the thousands. However, these eight consistently rank near the top of any list:

  1. Welcome
  2. Wrike
  3. Monday
  4. Asana
  5. Trello
  6. Workfront
  7. ClickUp
  8. Sprinklr

Let’s take a closer look at each of these software options so you can feel confident in choosing the right solution for your needs.

Pricing 

Pricing is one of the most crucial foundations of a good choice in project management software. What you’re looking for is not always the lowest price; remember, cheap is expensive.

That said, low-cost doesn’t always mean cheap. Instead, think of it as “value for money.” This is the delicate balance between an affordable price, features, and, most of all, scalability.

Welcome 

If it’s value you’re looking for, then look no farther than Welcome. The pricing plan of this solution is a tiny bit of everything in one package.

If you’re a small startup, Welcome has your back. Its free package offers comprehensive features such as resource management, unlimited stock photos, Kanban boards, and AI-driven content optimization. The best part is that it’s free.

If your budget is more flexible, you can get a highly advanced Welcome team to support your marketing teams at $99 per seat per month. Beyond that is Welcome’s enterprise package, which offers everything you can think of and a bit more.

The Competition

Marketing project management software prices vary, but with sound judgment, you can find a tool with pricing that is right for you. Trailing Welcome closely are:

Wrike

If you’re willing to put up with a rather steep learning curve, Wrike is a few points shy of affordability. It offers a free basic plan for teams of up to five users. Moreover, its professional package will set you back only $9.80 per user/month. Above all, it also offers an enterprise package.

Monday.com

Monday is a popular collaborative tool. It offers a free trial and a free version for up to two users. After that, Monday.com will set you back $29 a month.

Asana

Asana offers a free trial and a basic free version.  This free ride ends at Asana basic, which is a $10.99 hole in your budget each month. Finally, there’s Asana Business for $24.99 per user per month and the all-important enterprise version.

Trello

If Kanban boards are the soul and center of your project marketing, Trello might offer a few solutions for your company. However, if you’re hearing the words “Kanban boards” for the first time, move to the next software. 

This marketing project manager offers both a free trial and a free version with limited functionality. It then charges $12.50 per user per month. But there’s a catch: this price scales with features and the number of users.

Workfront

Adobe Workfront specializes in collaborative marketing and has been helping marketers streamline their marketing activities. It’s especially useful for marketers with in-house content creators since it seamlessly integrates with the Adobe Creative Suite.

But since it technically isn’t free, how much does it cost? Sadly, that’s a story for another day since Workfront doesn’t reveal its prices to the public. 

ClickUp

Specializing primarily in project management, ClickUp promises to be a one-stop shop for all your marketing project management needs. But at what cost? Click-up has a free version, a free trial, and its pricing plans start at just $5 a month.

Well, you must be wondering what the catch is. That $5 pricing model is per feature.

Sprinklr

Sprinklr, an app that specializes in Omni-channel marketing, offers marketers a few solutions for their marketing problems. Sadly, like Workfront, Sprinklr isn’t as generous with its pricing plans, and one has to engage them to come to a payment agreement.

Features

Project management features are the essential deliverables available on a platform. Available features are also the most important factors to consider when choosing marketing project management software. It’s where all the magic takes place.

All that streamlining, customization, and automation of workflows can only occur in the presence of functional and efficient features.

It’s also crucial to note the relationship between prices and features. There’s more than meet the eyes:

  • A project management solution could be cheap but offer few features
  • Pricing for a project management solution might start low, but scale as you add features
  • A project management solution could offer advanced features in more costly pricing plans

Welcome

You can’t discuss features and decent marketing project management software without mentioning Welcome

Welcome is an industry leader when it comes to agile workflow automation features. It’s your best bet at reducing redundant and repetitive tasks. 

From e-mail to social media marketing, Welcome has it all. Welcome offers analytics/ROI planning, asset library, brand management, campaign management, conversion tracking, agile methodologies, editorial calendar, and customizable templates.

It also offers collaboration tools such as Kanban boards and message boards that help marketing agencies automate project timelines and timesheets while tracking timelines.

The Competition

As far as features are concerned, the competition also has a lot to offer:

Wrike

Wrike is primarily used as an integrated marketing communication platform to streamline data and file sharing. With Wrike, you no longer need to depend on siloed messaging and storage platforms like Slack and Dropbox.

Its most prominent features include activity planning, activity tracking, asset categorization, and resource management. Wrike, unlike Welcome, has a relatively complex interface that may be hard to navigate.

Monday.com

Mostly, HR teams use Monday.com to automate hiring workflows. On top of that, it offers a number of features, including access controls and permission, account management, activity/news feed, and applicant tracking.

These features, however, come at a cost. If clutter and an overwhelming amount of features are a non-issue in your firm, Monday promises to be your aid in creating a winning marketing strategy using its functionality and wealth of features.

Asana

As always, if you’re having trouble with digital marketing projects, Asana can be a short-term fix. Apart from the lack of a time tracking feature (like Welcome offers), Asana is a marketer’s favorite for enabling teamwork.

Its personalized nature makes it effective even in remote project planning.

In addition, Asana helps team members track progress and streamline marketing projects using features like alerts/notifications, access controls, brainstorming, budget management, and agenda management.

Trello

Trello empowers marketing teams through agile methodologies and automation. If you can live with limited integrations, then Trello can de-clutter your project manager’s task list.

Trello leverages its set of features, including billing/invoicing, document management, document storage, e-mail marketing, and knowledge management, to revolutionize your marketing.

Workfront

Workfront promises to help you build creative teams and digital marketing through its limited number of features. That’s if you’re okay with relatively complex Gantt Charts, unlike those offered by Welcome.

A popular collaborative work management solution, its features include calendar, change, and capacity management together with compliance tracking and collaboration tools.

ClickUp

ClickUp helps marketing departments with their work and task management. This solution and its functionality revolve around offering tools such as Kanban boards and message boards that separate duties into tasks and subtasks.

Its rather lengthy learning curve aside, some of ClickUp’s greatest selling points and features include assignment management, audit trail, automatic time capture, error proofing, brainstorming, and bug tracking.

Sprinklr

For those tired of spreadsheets, calendar due dates, and missed timelines, Sprinklr may be a short-term fix. If you can live without Instagram Stories’ scheduling, this enterprise-grade solution can become a favorite for your agencies and stakeholders.

Some of its project management features include behavior analytics, conversion tracking, alerts/notifications, and automated publishing. These features come in handy when your team needs to track time and meet due dates.

Onboarding

Concepts revolving around project planning, agile methodologies, CRM, and automated progress tracking require a learning curve. In many cases, having an intuitive interface just isn’t enough.

A marketing project management software solution with in-house or in-app training can go a long way in helping teams and team members get on board.

Welcome

Welcome provides an excellent onboarding team complete with a customer success team and AEM team that join you every step of your journey.

Since Welcome is purpose-driven for teams, your marketing team no longer has to spend hours on Google to understand Gantt charts or even more on social media complaining about them.

Under training, this solution offers in-person webinars, documentation, and live online training sessions.

This allows your marketing team to improve their skills in resource management, social media marketing, and team collaboration using the same resources.

The Competition

Most of the competition offer decent training for your marketing team. As you’ve seen, some training may be essential to reap the full benefits of work management tools.

Wrike

If you’re okay with high prices, Wrike will offer everything Welcome offers apart from in-person training. Maybe they’ll catch up to us one day.

Monday.com

Monday also values your team’s empowerment. Is your marketing team is unfamiliar with automated resource management? No problem.

Monday offers in-person documentation, webinars, and live online training.

Asana

Asana also offers much-needed training for your marketing department. Since it takes a learning curve for new users to catch on, the videos, webinars, live online and, in-person training may be of help.

Trello

Like Wrike, Trello doesn’t offer the in-person training Welcome offers. Moreover, communication with this software may not be all that satisfactory.

Workfront

Workfront also offers a variety of training options for your marketing team to sharpen their skills. Given their interface, your marketing team will likely need that training. These include documentation, videos, and live online training.

ClickUp

Are there people in your marketing department who will be hearing the word “Kanban board” for the first time? No shame, we were all there at one point.

ClickUp’s interface is not as intuitive as Welcome‘s; your team may be overwhelmed at first. However, the videos and webinars may be enough to bring all your team members onto the same page.

Sprinklr

Like the rest of the competition, Sprinklr offers sufficient training to bring all your team members aboard the product management software ship.

Primarily, it’s their online videos and documents that come in handy.

Support

Imagine this: You opt into a payment plan with one of these software solutions only to find out that your social media marketing or time tracking function is faulty. What now?

This is why support is critical in the running of a marketing campaign. Hiccups can be costly and should be fixed immediately. 

Welcome

Welcome offers exceptional support.  There will always be an expert at the other end of your call or chat whenever you need help.

You read that right, Welcome offers both e-mail and help desk support. This is complemented by a 24/7 representative and a chat function.

The Competition

Wrike

Despite a few occasional complaints, people at Wrike take customer support seriously. This shows in their multi-channel customer support layout, which includes both help desk chat and e-mail.

Monday.com

Are you having trouble keeping up with your timesheet on your Monday interface? No problem. Monday’s limited customer service has you covered.

Apart from an interface that slows as you add more users, Monday offers support through its e-mail and helpdesk service.

Asana

Unlike Welcome, Asana does not allow you to assign multiple people to a similar task. However, it makes up for it with customer support. With its chat, e-mail, and 24/7 outreach, most of your issues will be addressed quickly and comprehensively.

Trello

Trello also offers average customer support, something that may not fix its lack of task dependencies. However, somewhere between their e-mail, help desk, and 24/7 representative, you will get the help you need to get your marketing engine revving in no time.

Workfront

Workfront is one of the very few project management solutions that have phone support. At least you get to phone in whenever you get lost in their heaps of attributes and required fields.

This functionality greatly reduces dependencies on spreadsheets and sticky notes once systems are down.

ClickUp

ClickUp resolves issues fast, which reduces their effect on productivity. An above-average support system means fewer missed project timelines. 

You may not like ClickUp’s increasing price structure. However, what you may like is its variety of support channels including social media and e-mail.

Sprinklr

With its wealth of features and complexity, your team may not know where to start. Thankfully, Sprinklr has a FAQ section, and a knowledge base to enable their users to find help in solving issues.

Where To Go From Here

Welcome is your one-stop software shop for all things marketing project management. From your e-mail to SEO campaign, our solution can streamline systems for improved productivity and results.

Why wait if you can start today? Ready to give it a try? Get started with a free Welcome account today.

Done reading and ready to try Welcome?

Welcome’s marketing orchestration software is free for up to 5 users, so grab 4 of your closest marketing buds and see what we’re all about.