Developing engaging, informative, and persuasive content is an effective way to market your product or service. But no matter how good your content is, you’ll struggle to get the most out of it if you don’t have the tools to manage and measure performance.
Keeping your content organized and then understanding your content’s analytics can be the difference between a successful marketing campaign and a less than stellar one. There are plenty of software platforms available to help you with this.
In this post, we’re going to take a look at the options available to you – and then tell you why Welcome provides you with the best one for digital marketing and eCommerce sites.
Let’s take a deeper dive into some commonly used marketing project management software and the content analytics capabilities each one offers.
What Is Content Analytics Software, and Why Do You Need It?
Developing your content only represents half of the equation. Of course, you’ll want to dedicate time and resources to creating content that resonates with your audience.
But what happens after you post it? How can you really be sure your content is accomplishing what you want it to?
That’s where content analytics enters the picture. Content analytics represents the data your content’s engagement generates.
When you publish a blog post, how many page views does it receive, and is your SEO effective? Are your backlinks generating a lot of clicks?
When you tweet something, how much does your audience engage with it? Are you using the right hashtags and what kind of engagement are you seeing from the influencers you partner with?
Content analytics give you quantifiable metrics and KPIs that help you gauge content performance, the success of either a single piece of content or a campaign. Whatever software you use for marketing management, you’ll want to have a robust and comprehensive analytics reporting mechanism in place too.
Your analytics software should also provide you with real-time progress reports to help you optimize during a campaign, as well as a way to measure effectiveness once it wraps up. Research has shown that content managers find analytics in the following areas to be of the utmost importance:
- Building brand awareness
- Driving traffic
- Generating leads
- Improving the overall customer experience
Content analytics software provides you with the digital tools needed to make this process much simpler. They typically rely on innovative techniques like AI and automation to help marketers who want to measure the effectiveness of their content marketing strategy and activities.
There are many content analytics solutions available to you. Before we take a look at a few options, let’s highlight Welcome and why it works so well for so many content marketers.
Welcome’s Content Analytics Support
One advantage of Welcome’s offering? Our platform is built specifically for marketers.
Many other platforms can be applied to a variety of task types, which is great for their non-marketing users. But Welcome is tailored for marketers, with customized capabilities to help them get the most out of their marketing content.
That means Welcome understands the importance of not just producing content, but measuring its success after the fact. We have a comprehensive content analytics reporting functionality available to our users.
We’ll give you the tools you need to measure your marketing campaign’s performance against the goals you’ve established. Welcome’s content analytics tools allow you to do the following:
- Understand what content is working and what isn’t, so you can focus on doing more of what’s effective and further shape your content strategy.
- Track your metrics to make sure they speak to your target audience and align with your marketing team’s goals.
- Examine your team’s processes to increase transparency and improve overall performance.
Welcome’s comprehensive, closed-loop attribution lets you follow the buyer’s journey from beginning to end with analytics on visitor engagement. You’ll be able to tell where these conversions are happening – including which channel, piece of content, and author are responsible.
Marketing Project Management Content Analytics Software
We’re going to take a look at five popular project management platforms, including:
Let’s look at how they’re priced as well as how their content analytics capabilities compare.
Below is a breakdown of what you’ll spend on each platform covered here. Your pricing may vary depending on your specific needs, so please use these as a general guide.
- Basic: $39 per month
- Standard: $49 per month
- Pro: $9 per month per user
- Enterprise: Contact for pricing
- Wrike (for Marketers): Contact for pricing
- Unlimited: $5 per user per month
- Business: $ per user per month
- Enterprise: Contact for pricing
- Sprinklr: Contact for pricing
- Workfront: Contact for pricing
Now let’s look at what each of these platforms offers specifically in terms of content analytics.
Monday offers analytics and reporting support. They provide you with the ability to use filters and formulas to help assess content performance and success in hitting benchmarks.
The platform can also generate colorful charts to visualize the results of a piece of content or campaign. You can create a customized dashboard that pulls data from several boards into one easy-to-read location.
Setting up your web analytics reporting in Monday isn’t necessarily intuitive, as you’ll still need to manually input some of your data. That means there may be a bit of a learning curve if you’re not familiar with the platform.
In contrast to that, Welcome’s content analytics platform capabilities are easy to set up and use.
Wrike is yet another productivity/project management tool that many people find useful. They also have an analytics reporting feature.
Referred to as Wrike Analyze, this feature enables you to create boards and widgets with Wrike’s templates or you can create your own customized dashboard.
These boards generate charts that are automatically updated daily, which is nice. The drawback is that you can only access this on a certain tier level of account.
One note: you’ll need to upgrade your account to get access to this. Wrike Analyze is available as part of the Enterprise Pinnacle Plan, but not at lower tiers.
Welcome’s content analytics are more readily available to its users in entry-level packages.
ClickUp allows you to build marketing campaigns and track the progress of content development. It has a lot of useful abilities for these tasks.
As far as content analytics, ClickUp doesn’t produce any on its own within the platform. For users that use advanced reporting tools, ClickUp enables them to integrate and import that data from those other platforms (like Google Analytics) and then see it in ClickUp’s Embed view.
This puts your content analytics into perspective. ClickUp’s strength is in its other content management features, but it does allow you to also view your content analytics in the proper context by linking to whatever external reporting tools you may be using.
For an easier-to-manage workflow, Welcome offers content analytics within its actual platform, no integration or data input required.
A platform that offers a whole host of marketing solutions and services powered by AI, Sprinklr also helps its users manage their marketing content.
Its platform also has an analytics dashboard that provides real-time data on your content. You can get information on your paid, owned, and/or earned media.
One challenge for using Sprinklr is that it’s mainly geared toward using and managing social media. For a more comprehensive content marketing analytics solution, Welcome has more features.
Adobe offers applications for just about any task you need or want to complete in the digital space. Workfront is their answer to project management platforms.
Workfront has an analytics dashboard with reporting data made available to users whenever they need it. It gives you the ability to create reports, customized dashboards, and tap into enhanced analytics with filters and visualization features you can apply to project activities.
Workfront isn’t necessarily simple to use, but it does have an impressive analytical capability. You’ll have plenty of data at your disposal when you use Workfront – the biggest hurdle is figuring out how to get the most from the platform while integrating it with any other marketing tools you use.
When It Comes to Content Analytics, Welcome Is Your Best Option
All the aforementioned tools have their strengths, and they’re fine platforms in their own right. But the best content analytics software solution is Welcome.
Along with giving you and your team comprehensive analytics reporting capabilities, we also offer everything else you’ll need to help your marketing campaigns succeed.
Forget the hassle of tracking down analytic data from a variety of sources or manually inputting data – Welcome is the integrated marketing solution that puts everything in one place for you.
Welcome’s platform was designed with marketers specifically in mind. It helps them align all of their marketing efforts under one virtual roof – including project management, strategic planning, content development, and of course, content analytics reporting.
Using Welcome can help you separate your marketing from your competition. 78% of marketers use more than five tools to plan, manage, and execute their campaigns.
Welcome lets you do it all with one convenient platform that provides solutions for all your marketing needs.
Ready to give it a try? Get started with a free Welcome account today!