From Static to Dynamic: The 3 Keys to Better Campaign Planning (feat. our very Welcome guest, Forrester analyst Marcia Trask) is now available to view on-demand! 👇
Agile marketing expert Marcia Trask joined Welcome CEO Shafqat Islam to spill the secrets to successful – efficient, effective – campaign planning.
Marcia & Shafqat shared the templates, tools, and know-how you and your team need to make your campaign planning dynamic 💥 – so you can move quickly and react to change, without losing sight of your big-picture marketing goals.
Watch the webinar below to learn how to…
✅ Structure planning horizons (in a repeatable, iterative way)
✅ Develop (and adopt) a clear taxonomy to support your planning
✅ Cascade marketing plans down to tactics (while building sprint backlogs and rolling calendars)
Watch it all here 👇