Welcome has been acquired by Optimizely, the leader in Digital Experience Platforms.

Welcome for Email Marketing Teams

Plan and execute email campaigns faster across every team and market

Orchestrate your entire email campaign process to execute faster, generate more leads and more pipeline, and demonstrate results.

Monitor progress & ensure on time completion

Visualize email marketing campaigns & activity — globally

Visualize all your email marketing campaigns and their dependencies on a single, centralized and filterable calendar. From content deadlines to email campaign launch dates, you can view and manage all your email marketing efforts with ease.

Create and run email campaign playbooks

Quickly build custom, dedicated email campaign playbooks — complete with common tasks, dependencies, and owners. Then instantaneously trigger all the required workflows with the click of a button. Email campaign planning, automated.

integrated marketing communication
work request forms

Simplify and automate email marketing campaign requests

Automatically collect, intelligently route, and set the priority level for every email marketing request that comes through from other teams. Set up forms, view request submissions, and manage every request in one place.

Quickly find and use all email campaign assets in one integrated DAM

Easily find and repurpose existing assets to fuel email marketing campaigns, share approved content with anyone who needs it, track usage history, and make the most of your content and email marketing budget.

digital asset management software

Publish to email marketing automation tools instantly

Send formatted article snippets and other content assets to the MAP libraries for rapid newsletter builds. Deploy tracking scripts across your site to measure the reach of your content and what's generating the most leads.

The world’s best marketers call Welcome home

Reviewed by marketers like you

“The Digital team really drives quarterly campaign initiative focus, so it’s great that we are able to roll up all tasks into one campaign and track content workflows, deliverable dates, task owners and more.”

Director of Social Media, Content & Communications, Manufacturing Industry

Ready to give it a try?

Learn why the world’s best campaign teams have made Welcome their HQ for campaign planning and execution.