Welcome’s award-winning content marketing platform helps marketers plan, create, distribute, and measure the impact of content efforts to drive real business results. Welcome streamlines your team’s content operations while surfacing insights to optimize and measure performance-focused content marketing programs.
Develop compelling content for your audience and increase organic traffic. Welcome‘s content marketing platform surfaces real-time SEO data, keyword recommendations, and social share of voice to uncover new content opportunities.
Ensure high-quality content with built-in analysis and scoring tools that help optimize all digital copy — across articles, landing pages, press releases, and more — for relevancy, readability, and search ranking.
Scale your content marketing program without sacrificing quality. Source and publish fully-licensed articles directly in our content marketing platform to supplement original content creation and ensure consistent engagement with your audience.
Seamlessly push content to all of your downstream systems — social, CMS, CRM, and more — with just a few clicks, and ensure a consistent, cross-channel brand experience.
Map content initiatives directly to revenue — from leads generated to influence on sales pipeline and closed-won deals — and identify areas of improvement with content-centric insights that are tailored to your business objectives.
Stop creating content just for the sake of it. Rooted in content and purpose-built for marketers, NewsCred empowers teams with data-driven insights to deliver meaningful content at every touchpoint.
Leverage a single, dedicated content workspace to create and publish original content (such as images, videos, PDFs, and more), streamlining collaboration among teams and reducing time-to-market.
NewsCred's content marketing platform empowers teams to measure and prove the impact of their work on pipeline and revenue with end-to-end analytics designed to track the entire customer journey.
4.7 out of 5, 16 reviews
Best integrated marketing
capabilities around
The Digital team really drives quarterly campaign initiative focus, so it’s great that we are able to roll up all tasks into one campaign and track content workflows, deliverable dates, task owners and more.
– Director of Social Media, Content & Communications, Manufacturing Industry
Welcome Enables
Global/Local Communication
The workflows streamline the process for editing, reviewing, and approving content across markets, so we can produce the large quantity of content that’s necessary each month for our different countries.
– Global Brand Manager, Finance Industry
Insight And Performance
Driven Platform
Integration and campaign management have increased operational efficiency, and the ability to monitor performance against goals and measure ROI paints a clear picture of performance for marketing teams and senior leadership.
– Content Marketing Manager, Services Industry
Eliminate the tedious 'work about work.' Put your projects on cruise-control and empower your team to focus more on the marketing and less on the management.
Ditch the point solutions, unify your team in a single platform, and empower them to create, communicate, and collaborate on what truly matters — the marketing.
Gain unprecedented visibility across all campaign and content plans, and maintain control of your marketing activity.
Centralize planning, provide visibility for every stakeholder, and empower teams to stay on top of their work with one view of all marketing activity.
Gain unparalleled control over all your marketing assets, and deliver exceptional, on-brand content experiences.
Quantify marketing's impact on the bottom line and make informed decisions to improve efficiency, optimize programs, and drive growth.
Welcome transforms how marketers run marketing. It is the leading marketing orchestration platform used by the world’s most ambitious brands to strategically align teams, take the friction out of execution, and demonstrate meaningful results.
Only Welcome offers a platform purpose-built for the complexities of modern marketing that can scale to support the largest teams in the world. It is a new layer of the marketing technology stack where marketers can work better together, connect other martech tools, and measure performance.
Welcome is a NewsCred Brand. Founded in 2008, NewsCred has partnered with hundreds of the world’s best marketing organizations to provide unprecedented control and visibility, improve operational efficiency, and elevate the impact of marketing.
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