Use modern software designed for all marketers, not dated tech for content ops.
Gartner’s analysts recognized Welcome as a Leader for CMPs, finishing in the upper-right quadrant (and highest among all vendors) for the fourth year in a row.
Upland Kapost, on the other hand, finished in the lower-right quadrant, as a “Visionary.”
(Editor’s note: “Visionaries” are defined as vendors that “understand where the market is going or have a vision for changing market rules, but do not yet execute well“). Source: Gartner MQ methodology.
And don’t just take the analysts word for it. Check out the ratings from the actual end users, who only gave Upland Kapost 4.2 stars vs. Welcome 4.5 stars (out of 5 overall).
Years ago, Kapost was a pioneer. It helped to bring recognition to the Content Marketing Platform category (i.e. tools to plan, create, and publish content) and, at the time, was a great solution for a singular use case.
But traditional content marketing platforms have evolved, and legacy tools like Kapost may not fully meet the needs of today’s modern marketers and content creators, which can leave teams searching for an alternative.
Welcome, on the other hand, is the modern software on the block. It offers a full suite of highly visual, easy-to-use features that were purpose-built to marketers create exceptional, high-quality content and help teams plan, manage and execute marketing-wide.
Check out the full comparison below to learn why more and more marketers are choosing Welcome as a Kapost alternative.
Standardized, dynamic intake forms field requests from non-marketing departments, and intelligent routing rules automatically assign each one to the right team member.
Limited; Kapost’s “Ideas” provide standard intake forms but each must be manually monitored and assigned.
Infinite ways to visualize the entire marketing plan (using numerous calendar visualizations) across marketing teams & channels while shared briefs facilitate integrated planning.
Limited; Kaposts’s briefs are created through Custom Fields, which limits the type of information that can be included.
Built-in SEO tools and data-driven recommendations for keyword planning, ideation, and competitive rank analysis.
All SEO research is done outside of Kapost.
Robust set of features helping teams create, edit, annotate, approve, version, and govern content — plus Optimizer (built-in SEO writing assistant) and Smart Content (AI-generated original content).
Limited; Basic HTML editor with limited formatting, versioning, or collaboration features. All search optimization must be done outside of Kapost.
Integrate with your most important downstream channels and publish content with one click of the mouse — from CMS to social to Sales Enablement, DAM & more.
Limited; Basic martech integrations across CMS, social and marketing automation tools.
Native DAM capabilities make it simple to store, locate, reuse, and track valuable assets for future campaigns.
Support for file storage within individual projects, but questionable features for lineage, utilization.
Measure audience engagement, track conversions, and quantify the impact of your content on pipeline and revenue.
Quality of Life
UI & UX
Welcome‘s user interface sports a beautiful, modern design that caters specifically to marketers (in fact, Forrester gave it the highest marks – 5 out of 5 – in the 2020 Wave for Marketing Resource Management.)
Kapost has been around for 10+ years, and the navigation is considered by some to be old, dated, and unintuitive (e.g. “Gallery” & “Initiatives”).
Welcome is a young platform, and we pride ourselves on our ability to ship new features continuously, listen to customer feedback, and adapt to market needs/demands.
Kapost is a mature product, and was acquired by Upland Software in 2019. How will that impact speed of development and innovation?
Kapost helped define the narrow “Content Marketing Platform” use case several years ago, which, at the time, was considered revolutionary. But fast forward to today, and marketing leaders have a right to expect more versatility out of their investments (not just be a channel-specific solution).
Welcome brings together everything that marketers need to power the entire marketing lifecycle — including editorial calendars and gantt charts for marketing planning, content editors and customizable workflows for content production, kanban boards and shared views for collaboration, integrations for asset publishing and storage, time tracking and resource management templates for task management, and even full-funnel content measurement. As a result, Welcome becomes an easy-to-use, all-in-one platform helping marketing teams orchestrate their campaigns and content in real-time.
Kapost tracks usage, but not engagement, which means marketing teams don’t have great insight into what’s performing well.
Welcome offers proprietary, industry-leading analytics across engagement, conversions, and revenue — giving your marketing team a true measure of the performance of its content. Check out Gartner’s evaluation in its “Critical Capabilities for Content Marketing Platforms, 2021” report.
Many early CMPs like Kapost were architected for single-channel teams. This over-simplified configuration resulted in a lack of flexibility for large, complex organizations, forcing work to be done in separate, disconnected instances.
The architecture behind Welcome provides a lot of flexibility. Teams can set up global-to-local sharing, meaning child instances (e.g. local markets) are able to operate individually while parent organizations (e.g. global) are able to maintain control and visibility. And with full sharing and permission capabilities, Admins can set up teams, share campaigns, facilitate cross-instance collaboration, add/organize/share approved content, track asset usage, and more… within and across markets, brands, and/or lines of business.
Kapost was acquired by Upland for an undisclosed amount. Why? And what will be the long-term impact on the product roadmap, professional services, and customer experience?
Welcome takes pride in its ability to remain nimble — and we apply that mentality to everything we do from product innovation (i.e. listening to the market and adapting based on its needs), to customer service (i.e. finding solutions as quickly as possible), to professional services (i.e. extending the value of the platform with an amazing team).
What does it cost? What is the user experience? These are questions we still have, because Kapost does not offer a free trial nor publish its pricing.
Welcome is transparent, and simple. We offer a free version of our product so you can get started, immediately, and see why teams make Welcome their home for marketing. We also offer 4 different paid plans, each of which serves a very direct use case and is published with clear pricing on our website. Learn more.
Whether you’re a small team or small business, a startup that needs a basic plan, or a large company that needs an enterprise plan, you’ll find that Welcome is one of the best Kapost alternatives for your content production, content operations, and content marketing needs.
Convinced Yet? Compare Welcome to Kapost by trying it for free, forever.