Welcome has been acquired by Optimizely, the leader in Digital Experience Platforms.

Welcome is a great Asana alternative

Use software designed for marketers, not project managers.

campaign planning spreadsheets

Generic, lightweight project management tools such as Asana are not purpose-built for agile  modern marketing. Can you even see the plan? Like... the entire plan?

Many marketers cite challenges when trying to use Asana for task management. And rightfully so. Using Asana for marketing is like driving a mini-van at a race track. Sure, it’ll get you to the finish line, but not before getting lapped by every other car on the track. 

Welcome, on the other hand, is like driving the fastest car in the race that was custom built for the track.    

By bringing together everything that marketers need to power the entire marketing lifecycle — from planning calendars, templates, workflows, gantt charts, kanban boards, and editors for collaboration, to one-click asset publishing and storage, to content measurement and back again — Welcome becomes an easy-to-use, all-in-one platform helping marketing teams orchestrate their campaigns and content in real-time.

That means more productivity, more teamwork, and more fun. And less time tinkering with “project management software”.

Check out the comparison below to learn why more and more marketers are choosing Welcome as an Asana alternative.

Welcome Logo - Primary White-alt B
Purpose-built marketing software
(generalized across Product, Sales, & others)
Infinite ways to visualize the entire marketing plan (using numerous calendar visualizations) across marketing teams & channels.
Limited; planning happens at the project level, and doesn’t give you a holistic view of your marketing strategy.
Built-in SEO tools and data-driven recommendations for keyword planning, ideation, and tracking.
Robust set of features helping teams create, edit, annotate, approve, version, and govern content.
Limited commenting and support for individual document uploads.
Integrate with your most important downstream channels and publish content with one click of the mouse.
Native DAM capabilities makes it simple to store, locate, and reuse valuable assets for future campaigns.
Limited to support for file storage within individual projects
Measure audience engagement, track conversions, and quantify the impact of your content on pipeline and revenue.
Enterprise Features
Welcome Orchestrate offers a suite of required capabilities for large enterprise, including SSO, two-factor authentication, and custom role management.
Some capabilities to assist large enterprises

Top 5 Reasons Welcome is a great alternative to Asana

With Asana, you’re getting a functional project management tool, but there’s no way to view multiple projects at the same time. In other words, there’s no way for team members to get a full view and visibility across all marketing campaigns (just ask current Asana users). 

Welcome provides beautiful, highly-visual and agile calendars (both editorial and timeline style) giving you complete visibility across all of your marketing workflows, holistically.

Asana uses terminology like “projects” and “activity logs” because its project management functionality caters to Sales, Product, Operations, and many other organizational functions. 

Welcome has been purpose-built for marketers. The platform is rooted in content, and the intuitive user interface is designed to facilitate marketing collaboration. That’s part of the reason Forrester gave Welcome the highest marks for “UI/UX” in its latest Wave for Marketing Resource Management.

Where else can you integrate gantt charts, kanban boards, team collaboration, and time tracking with content development and brand governance?

Generic project management tools like Asana can make collaboration more difficult than it needs to be. 

Welcome has been named a Leader by Gartner (positioned highest 4 years in a row) for its strong roots in content, and deep feature set that makes it easy.

Asana highlights a spattering of integrations on its website, but how easy is it to connect those tools, and do they streamline the process of publishing content to key marketing channels? 

Welcome offers a wide variety of Connectors, with deep integrations into key tools in the marketing tech stack, such as CMS (WordPress, AEM), Social (LinkedIn, Facebook, Twitter, YouTube), Marketing Automation (Marketo, Eloqua), Sales Enablement (Showpad, Seismic, Highspot) and more…

Asana’s measurement capabilities can only go so far as third party integrations will allow.

Welcome offers proprietary, industry-leading analytics across engagement, conversions, and revenue — giving your marketing team a true measure of the performance of its content.

Welcome was designed to accommodate marketing teams of all sizes, with competitive pricing models.

Whether you’re a small team or small business, a startup that needs a basic plan, or a large company that needs an enterprise plan, you’ll find that Welcome is one of the best Asana alternatives for your marketing project management needs.

Experience why Welcome is a great alternative to Asana for marketers

Convinced yet? Compare Welcome to Asana by trying it for free, forever.