Introducing Welcome - An Open Letter to All Marketers

Shafqat Islam

Welcome CEO & Co-Founder

"Today is a big day for us. We have some exciting announcements to share with the world, but it’s also a bittersweet moment…

Some people may be shocked to hear that this is the third “decade” that I’ve been at NewsCred. We started this adventure in 2008, scaled the business through the 2010s, and exited the content services part of the business in early 2020. It’s been the journey of a lifetime, and we’re ready to take the next step towards our destination.

So without further ado, we’re thrilled to make two announcements:

1. We are launching Welcome — Welcome is our new marketing orchestration software, helping marketing teams work better, together.

2. We are rebranding our company — We will transition from NewsCred to Welcome, with the full rebrand to be complete in early Q1 2021.

Let’s talk about each of these milestones."

Welcome unleashes the
potential of marketing

Welcome transforms how marketers run marketing. It is the leading marketing orchestration platform used by the world’s most ambitious brands to strategically align teams, take the friction out of execution, and demonstrate meaningful results. 

Only Welcome offers a platform purpose-built for the complexities of modern marketing that can scale to support the largest teams in the world. It is a new layer of the marketing technology stack where marketers can work better together, connect other martech tools, and measure performance.

Welcome is a NewsCred Brand. Founded in 2008, NewsCred has partnered with hundreds of the world’s best marketing organizations to provide unprecedented control and visibility, improve operational efficiency, and elevate the impact of marketing.


Trusted by the world’s best marketing teams

Request a demo to see Welcome in action.