About Welcome

We're the global leader in marketing orchestration software.

Top brands around the world trust Welcome’s innovative orchestration technology and unrivaled expertise. Founded in 2008, Welcome serves hundreds of customers in over 70 countries from offices around the globe.

Our mission is to unleash the potential of marketing.

We believe marketers spend too much time doing work about work. With our help, marketers will be able to spend their days being creative and working on the most important thing: bringing great products that change the world to market. 

We believe marketers deserve software that is purpose built for them. So, we are building marketing orchestration software that helps them plan, collaborate, and work better together.

To help us achieve our goals, we’ve built a “How We Work” document which is open-sourced to all Welcome employees to help us build a company and culture that we love. We’ve also opened up this doc for anyone in the world to view – so you all can get a sense of who we are and what we stand for.

Let's talk about values.

These aren’t impressive sounding platitudes that we put up on the lobby. Our values guide every decision we make, from hiring our incredible team to helping customers become wildly successful at marketing.

Trust is the foundation of all our values. And as such, we value it over everything. We believe that trust is earned; we first have to give trust before receiving it. We assume noble intent in all situations. That means that even if we disagree with someone, we believe that they are coming from a place of goodness.

We love working in teams and get more satisfaction out of winning together than we do from individual success. We believe that being tightly-knit is part of the foundation of great teamwork, so we make time to get to know our teammates, not just as colleagues, but as people. We embrace the diversity of our team members and know that the more varied our backgrounds and experiences, the stronger we are as a whole.

We lead compassionately. We know that sometimes it’s better to be kind than right. We have strong opinions, weakly held. We treat people with respect, independent of whether we agree or disagree with their opinions or views. We give radically candid feedback because that’s the compassionate way to help teammates succeed. We are actively inclusive and go out of our way to keep people from feeling excluded or marginalized. Our compassion extends beyond our employees. We believed companies have a responsibility to take care of those in the communities in which we work and live.

We exist because of our customers. We make decisions that are in the best interests of our customers, always, even if that means breaking the process or challenging the status quo. We don’t take “no” for an answer if it helps our customers and we have the ability to deliver. We always consider what is in the customers’ best interest and communicate with transparency and integrity. We obsess about our customers’ business results and ROI.

We exhibit perseverance and tenacity when faced with challenges. We proactively offer ideas and solutions that inspire our teammates and move the company forward. We encourage and lead colleagues when times are tough.

We believe in building a diverse company and community.

We celebrate diversity and embrace our differences. 

We learn about each other so we’re able to be ourselves, share our beliefs, and have a voice to express our views guided by our company values. 

At Welcome, we are committed to recruiting, hiring, and retaining a diverse community that is representative of the ones we live in. 

This includes providing ongoing opportunities for education, awareness, and partnerships that share our commitment to eliminating unconscious bias and raising awareness about experiences other than our own.

Meet Our Executive Team

Click on someone’s face to learn more about them. It’s okay, they won’t get mad!
Just, maybe ask permission before you do it IRL.

Shafqat Islam

CEO & Co-Founder

@shafqatislam →

As an immigrant founder, Shafqat is originally from Bangladesh, born in Thailand, raised in Switzerland, and now lives in New York. He believes anyone can build a great company regardless of background or location. Since founding NewsCred in 2008 and launching Welcome in 2020, Shafqat’s primary responsibility is hiring great people and getting out of their way. And above all else, he’s passionate about unlocking the potential of marketing teams around the world.

What’s a fun fact that we would never guess about you? 
I used to be a DJ!

If you had 25 hours in a day, how would you use the extra hour? 
Golf because I’m addicted and terrible at it.

As a leader, what business book do you suggest as a must-read? 
Team of Teams, Shoe Dog, High Output Management

Shafqat Islam

CEO & Co-Founder

Charles Hough

COO & President

LinkedIn →

Charles is responsible for operationalizing and scaling the business. He believes that a successful, growing business first requires a strong team that supports, encourages, and edifies one another based on trust and compassion. For that reason, he spends a lot of his mindshare and time trying to create a workplace where everyone has a strong sense of belonging and teamwork while accomplishing great work. Ultimately,  Charles believes we are in business to serve our people: our team and our customers. 

In his spare time, Charles likes reading (non-work related books), swimming, and walking his dog (a new post-Covid hobby of his), who unfailingly turns a boring walk on the same trail into an enthusiastic exploration of new territory every day! He has visited many places around the world, but he is hard-pressed to find a favorite place. He thinks every place he visits is exciting, and every culture is fascinating.

Charles Hough

COO & President

Radhika Samant

CFO

LinkedIn →

Radhika oversees the Finance, Business Operations and People teams at Welcome. She and her teams are responsible for driving an employee centric, high performance culture fueled by a highly efficient, fiscally responsible core. Radhika has extensive financial and operational experience in the SaaS B2B space. Previously, she led finance and operations at Signpost, Namely and EnterpriseDB raising over $150M in financings and navigating successful exits.

Radhika Samant

CFO

Cliff Dorsey

CRO

LinkedIn →

Cliff Dorsey serves as Chief Revenue Officer for Welcome and is responsible for global sales strategy and execution to drive growth in existing and new markets. Cliff is in his fifth year of tenure at Welcome and has 20+ years of sales leadership experience, building and scaling business strategies that lead to company growth and client satisfaction. Prior to Welcome, Cliff held leadership roles at Parametric Technology (PTC), Medallia, LivePerson and the U.S. Army. Cliff holds a BS in Mechanical Engineering from the University of Maryland.

What’s a fun fact that we would never guess about you?
A few folks know this but I wasn't always the giant square I am these days...I was the lead singer of a rock band in high school and sported a pretty epic mullet. We were kind of a big deal...just saying 🙂

If you could only eat one food for the rest of your life, what would it be?
Definitely Soylent Green. just kidding (it's made of people!), I'll go with lasagna

If you had 25 hours in a day, how would you use the extra hour?
Some combo of spending time with my kids and wrestling with my dogs. Or vice versa.

As a leader, what business book do you suggest as a must-read?
I must admit I find business books a tremendous snooze of late. I mostly read non fiction and historical fiction these days and would suggest The Killer Angels (Michael Shaara) for bringing to life some incredible leaders and stories of personal courage at a dark time in our nations history.

Cliff Dorsey

CRO

Matt Malanga

CMO

LinkedIn →

Matt oversees the Marketing team and is responsible for all aspects of marketing, including brand stewardship, demand generation, public relations, analyst relations, field marketing, content marketing, customer marketing, and measuring ROI of marketing initiatives. Matt and his team are passionate about driving awareness, educating people through the buying cycle, and helping to create one of the greatest B2B SaaS brands in the world. Previously, Matt held marketing executive roles at Citrix and BMC Software and has navigated several start-ups to successful exits.

Matt Malanga

CMO

Tzi-Kei Wong

VP of Product

LinkedIn →

TK Wong is responsible for product and designs at NewsCred. She has spent more than 15 years in product and marketing leadership roles and was an agent of growth at several SaaS companies, including Percolate, BrightEdge, and Responsys. Before that, TK led market strategy and global campaigns initiatives for SAP and Business Objects. TK started her career as an Industrial Engineer at IBM and later moved to Oracle to build ERP applications for Fortune 100 companies. She is most passionate about building and scaling teams, products and processes that adapt nimbly to the market, while never lose sight of what matters: customer value. TK holds a BS in Industrial Engineering and Operations Research from UC Berkeley.

Tzi-Kei Wong

VP Product

Imran M Yousuf

VP of Engineering

LinkedIn →

Imran oversees the engineering teams in New York and Dhaka. He joined NewsCred as Head of Engineering for the Dhaka Engineering team in 2014. Prior to NewsCred, he founded an e-commerce PaaS and worked in companies with teams distributed across North America, Scandinavia and Japan. He's passionate about mentorship and building a rewarding culture of continuous learning and growth for software engineers. He also enjoys photography, traveling, embedded systems and robotics.

Imran Yousuf

VP of Engineering

Britt Hall

VP of Customer Success

What’s a fun fact that we would never guess about you?
I'm a big baseball fan! The Reds are my hometown team and will forever be my favorite, but I'm a ticketholder of my local Colorado Rockies. I'm on a mission to visit all MLB ballparks and don't mind attending games by myself. When I do go solo, I keep score on old-fashioned paper scorecards.

If you could only eat one food for the rest of your life, what would it be?
S'mores, with marshmallows toasted on an eternal campfire.

If you had 25 hours in a day, how would you use the extra hour?
I'd cook all of the elaborate meals I don't typically have time for on weeknights. And on the weekends, I'd sleep in without any guilt.

As a leader, what business book do you suggest as a must-read?

The Trusted Advisor by David Maister, Charles H. Green, and Robert M. Galford

This book has been out for 20 years (and contains some outdated language/references), but the concepts are as true as ever. Keep your customers' best interests at heart, and you'll both win.

Britt Hall

VP of Customer Success

“When we founded this business in 2008, we had a vision of building a company of consequence…”

Shafqat Islam, CEO & Co-Founder

The world's best marketers call Welcome home

A Gartner Leader, three years running

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unleash the potential of your marketing?

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