Our mission is to unleash the potential of marketing.

Trust is the foundation of all our values. And as such, we value it over everything. We believe that trust is earned; we first have to give trust before receiving it. We assume noble intent in all situations. That means that even if we disagree with someone, we believe that they are coming from a place of goodness.

We love working in teams and get more satisfaction out of winning together than we do from individual success. We believe that being tightly-knit is part of the foundation of great teamwork, so we make time to get to know our teammates, not just as colleagues, but as people. We embrace the diversity of our team members and know that the more varied our backgrounds and experiences, the stronger we are as a whole.

We lead compassionately. We know that sometimes it’s better to be kind than right. We have strong opinions, weakly held. We treat people with respect, independent of whether we agree or disagree with their opinions or views. We give radically candid feedback because that’s the compassionate way to help teammates succeed. We are actively inclusive and go out of our way to keep people from feeling excluded or marginalized. Our compassion extends beyond our employees. We believed companies have a responsibility to take care of those in the communities in which we work and live.

We exist because of our customers. We make decisions that are in the best interests of our customers, always, even if that means breaking the process or challenging the status quo. We don’t take “no” for an answer if it helps our customers and we have the ability to deliver. We always consider what is in the customers’ best interest and communicate with transparency and integrity. We obsess about our customers’ business results and ROI.

We exhibit perseverance and tenacity when faced with challenges. We proactively offer ideas and solutions that inspire our teammates and move the company forward. We encourage and lead colleagues when times are tough.