Welcome has been acquired by Optimizely, the leader in Digital Experience Platforms.

Top 5 Must-Haves to Run Product Marketing Better

The key capabilities your team needs to execute - flawlessly.​

The results are in: Product marketing leaders just like you have spoken.

While 2021 will bring about (even more) change, one thing is for certain: product marketers leaders are laser-focused on:

But you and your team can't ace these objectives without the right systems.

Must Have #1

Visual Launch Calendars

Welcome helps you visualize all of your launch campaigns — along with their dependencies — on a single, centralized calendar.

Whether it’s release dates for new products/services/ features, specific collateral deadlines, or event launch milestones, you can see all your work displayed over time…and manage it accordingly.

Monitor progress & ensure on time completion
integrated marketing communication

Must Have #2

Go-to-Market Campaign Playbooks

One and done: Welcome gives you the ability to set up dedicated launch playbooks (once) and customize it to your unique go-to-market processes — complete with common tasks, dependencies, and owners.

With the playbook in place, all it takes is the click of a button to instantaneously trigger a series of work streams. Allowing everyone to get back to work!

Must Have #3

Intelligent Intake Systems

Within Welcome, a dedicated intake solution helps your team automatically collect and intelligently route every request that comes through to your team.

Set up forms, ensure the right information is submitted, and centralize all the ad hoc work for complete visibility and transparency.

work request forms
Content editors to support collaboration

Must Have #4

Collaborative Workspaces & Editors

Shared visibility (and processes) are critical for speeding up work and launching on time.

Within Welcome, every launch campaign has its own dedicated workspace, ensuring your team is completely aligned around what needs to be done, when, and by whom.

And, with built-in tools to create, review, and approve content, all your work (and assets) remained housed in one convenient location.

Must Have #5

Seamless Distribution Integrations

Welcome integrates with CRMs (e.g. Salesforce) and Sales Enablement platforms (e.g. Showpad), allowing you to easily push your completed content to the tools your sellers use daily — with just the click of a button.

Whether it’s a slide deck, demo video, product overview, or other content format…you can be sure your content is ending up at the right destination, and in the hands of all your stakeholders in the field.

publishing distribute content to channels

Welcome was named a 4x Leader by Gartner, positioned highest for ‘Ability to Execute’ for 4 years in a row

This graphic shows the 2021 Magic Quadrant for Content Marketing Platforms

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Learn how Welcome is helping the world’s best marketers unify their planning and accelerate execution — together.

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