Welcome has been acquired by Optimizely, the leader in Digital Experience Platforms.

Top 5 Must-Haves to Run Marketing Comms Better

The key capabilities your team needs to execute - flawlessly.​

The results are in: Communications leaders just like you have spoken.

While 2021 will bring about (even more) change, one thing is for certain: marketing comms leaders are laser-focused on:

But you and your team can't ace these objectives without the right systems.

Must Have #1

Visual Planning Calendars

Keep a pulse on what’s going out across every internal and external channel with Welcome’s timeline and editorial calendars – making it easy to always see what’s going out, when, and to whom.

Welcome allows you to stay on top of all your communication planning and publishing — from one location.

Monitor progress & ensure on time completion
integrated marketing communication

Must Have #2

Shared Campaign & Project Workspaces

Welcome centralizes the way your team plans every campaign and communications initiative.

With shared campaign briefs and dedicated project workspaces, your team can come together to plan, craft the strategy, and ensure everyone can help amplify the (same!) story.

Must Have #3

Powerful Sharing to Streamline Collaboration

Welcome grants you the power to centralize all your activity in one place and share specific work streams to specific individuals.

So whether you work with an internal staff of writers or an external agency (or both), you can make sure everyone has the proper level of access to create, review, and approve exceptional stories.

flexible content workflows
brand compliance workflow

Must Have #4

Governance & Compliance Checkpoints

Welcome helps comms teams make sure everyone knows what to say, and how to say it.

Import style guides, build custom brand compliance workflows, and ensure internal employees (or agency/ freelance contributors) are adhering to the standards you’ve determined. Build native and customizable workflows to keep everything running through the proper reviews before going live — so your team gets the correct message out, every time.

Must Have #5

Content-Centric Analytics

See how well your message is resonating and how engaged your audience is with your content.

With Welcome Analytics, you can clearly measure the performance of your work, with insights such as “attention time” and “engagement rate” and “scroll depth” — giving you a crystal clear picture of how compelling your stories are.

content marketing analytics

Welcome was named a 4x Leader by Gartner, positioned highest for ‘Ability to Execute’ for 4 years in a row

This graphic shows the 2021 Magic Quadrant for Content Marketing Platforms

Ready to give it a try?

Learn why the world’s best marketing communications teams have made Welcome their home for marketing.

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