Welcome has been acquired by Optimizely, the leader in Digital Experience Platforms.

Top 5 Must-Haves to Run Digital Marketing Better

The key capabilities your team needs to execute - flawlessly.​

The results are in: Digital marketing leaders just like you have spoken.

While 2021 will bring about (even more) change, one thing is for certain: marketing leaders are laser-focused on:

But you and your team can't ace these objectives without the right systems.

Must Have #1

Top-Down Campaign Planning (& Hierarchies)

Welcome allows you to create (and distribute) your global marketing plan in a shared workspace, ensuring everyone knows what’s happening, when, and why. By outlining your marketing strategy — including all campaigns and sub-campaigns — in a single-source-of-truth, you can ensure your team is fully aligned, creating consistent messaging, and delivering great campaigns.

campaign planning spreadsheets
Monitor progress & ensure on time completion

Must Have #2

Visual, Agile-Inspired Planning Calendars

With Welcome, you can easily visualize all of your campaigns and marketing activity — globally. Monitor your marketing work (with updates in real-time) on beautiful, color-coded calendars, and facilitate more strategic planning with a single view across all planned and in-flight marketing campaigns.

Must Have #3

Content & Project Management, Side-by-Side

Get your campaigns out the door on time, every time. Whether you need views into your team’s capacity (to reallocate projects and maximize out), agile-inspired Kanban Boards to adopt sprint-like execution, or flexible content production workflows, Welcome provides a suite of functionality to help your team get their work done fast — all from a single workspace.

flexible content workflows
action and performance analytics

Must Have #4

Efficiency, Production, and Performance Analytics

Take an iterative, and results-based approach to planning. Welcome’s powerful analytics measure your team performance holistically — across efficiency, production, utilization, ROI and more —to help you understand what’s working (and what’s not) so you can make better informed decisions… backed by data!

Must Have #5

Purpose-Built Martech Integrations

While others vendors prefer to “check the box”, Welcome approaches integrations in a strategic and thoughtful manner, with deep — and often fully native — integrations into key systems.

Welcome integrations map directly to the way your team works across the full marketing campaign and content lifecycle — helping you synchronize people, processes, content and data — and work faster.

Welcome was named a 4x Leader by Gartner, positioned highest for ‘Ability to Execute’ for 4 years in a row

This graphic shows the 2021 Magic Quadrant for Content Marketing Platforms

Ready to give it a try?

Learn how Welcome is helping the world’s best marketers unify their planning and accelerate execution — together.

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