Top 5 Must-Haves to Run Demand Generation Better

The key capabilities your team needs to execute - flawlessly.​

The results are in: Demand gen leaders just like you have spoken.

While 2021 will bring about (even more) change, one thing is for certain: demand gen leaders are focused squarely on

But you and your team can't ace these objectives without the right systems.

Must Have #1

Visual Campaign Calendars

Welcome lets you visualize all your demand gen campaigns — along with their dependencies on a single, centralized calendar.

Whether it’s content deadlines, messaging launch dates across different channels, or specific campaign milestones, you can see all your campaigns in a color-coded and (dare we say) beautiful display…and manage them with ease.

Monitor progress & ensure on time completion
integrated marketing communication

Must Have #2

Demand Gen Campaign Playbooks

One and done: Welcome gives you the ability to set up dedicated campaign launch playbooks (once), as well as customize them to your unique demand gen processes and best practices — complete with common tasks, dependencies, and owners.

With the playbook in place, all it takes is the click of a button to instantaneously trigger a series of workstreams. Allowing everyone to get back to work!

Must Have #3

Intelligent Intake Systems

Within Welcome, a dedicated intake solution helps your team automatically collect, intelligently route, and set the priority level for every request that comes through from Sales.

Set up forms, view demand gen submissions, and discuss every work request in one place for complete visibility and transparency.

work request forms
digital asset management software

Must Have #4

Shared Digital Asset Management

Within Welcome, the Library serves as a central repository for all completed content and brand assets.

This not only allows demand gen teams to repurpose existing resources to fuel their work, but also share approved content with other stakeholders who need to access and use these assets.

Must Have #5

Action Analytics

With Welcome, you can see how well your messages resonate with your audiences – as well as compare your campaigns’ results.

With Welcome Analytics – in conjunction with Welcome’s marketing automation and CRM integrations – you can clearly measure content and campaign ROI, track conversions, see how your work fuels the sales pipeline, and analyze content engagement metrics. Get a crystal-clear picture of what’s working, and what you should allocate your budget to.

action and performance analytics

Welcome was named a 4x Leader by Gartner, positioned highest for ‘Ability to Execute’ for 4 years in a row

This graphic shows the 2021 Magic Quadrant for Content Marketing Platforms

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