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Top 5 Must-Haves to Run Content Marketing Better

The key capabilities your team needs to execute - flawlessly.​

The results are in: Content marketing leaders just like you have spoken.

In the latest Welcome x Sirkin Research study on content marketers’ 2021 priorities, content marketers said they’re laser-focused on:

But you and your team can't ace these objectives without the right systems.

Must Have #1

Data Driven Insights

FYI: Welcome transforms your ideation and content planning into an efficient, data-driven process via the Idea Lab module.

Welcome’s Idea Lab is a one stop-shop for content research: By aggregating SEO and social trend data, helping you quickly verify search demand for existing topics and keywords, the Idea Lab pinpoints new ways you can reach your audience.

Idea Lab for content ideation and SEO research
Monitor progress & ensure on time completion

Must Have #2

Easy-to-Use Planning Calendars

Having an easy-to-read, highly visual, and completely shareable marketing calendar is critical for maintaining visibility and delivering great experiences.

With beautiful and color-coded calendars, Welcome allows you to stay on top of all your content planning and publishing — in one location.

Must Have #3

Customizable Content Workflows

Welcome streamlines your team’s content operations while surfacing insights to optimize content production

The powerful text editor, customizable workflows, automated alerts and notifications, and built-in content scoring system (giving writers feedback for SEO and readability) are just a few Welcome features that will help your team create exceptional content — fast!

flexible content workflows
publishing distribute content to channels

Must Have #4

Seamless Publishing Integrations

Easily push your approved articles, blogs, and other content assets to your most important downstream systems — CMS, social tools, marketing automation platforms, anything.

Welcome’s robust content creation capabilities, working in tandem with a suite of publishing integrations, make publishing and distributing content as easy as clicking a button.

Really, Welcome has a button for that.

Must Have #5

Content-Centered Analytics

With Welcome Analytics, you can clearly determine what’s working, optimize what isn’t, and demonstrate the ROI of your program. How?

Welcome identifies which of your content initiatives is driving the most traffic, how engaged your audience is with your content (not just how long they had a webpage open) – and helps you capture and quantify how your content drives your audiences’ actions.

content marketing analytics

Welcome was named a 4x Leader by Gartner, positioned highest for ‘Ability to Execute’ for 4 years in a row

This graphic shows the 2021 Magic Quadrant for Content Marketing Platforms

Ready to give it a try?

Learn why the world’s best content marketers have made Welcome their home for marketing.

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